Jennifer Wheeler

Creative/Fashion Styling/Marketing

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Fashion Stylist - Brand Manager
  • Gh team
  • Ash Allwood
  • Francis Lane
Connections

Projects

About me

My names Jennifer Wheeler and I specialise in fashion marketing, PR, styling and content creation. When I was twenty-four I started my own clothing brand that I grew on social media with zero advertising budget. I built a social following and gained such strong brand awareness I ended up with two Topshop concessions and ten wholesalers. I was the youngest person to have a Topshop concession. I later joined Drop Dead where I worked on the progression of their social following to gain 770K followers on Instagram, 800k on Facebook and 250k on Twitter. I helped to build a dedicated fan base who would also use the brand as a community not just to buy product. I strive to create new and engaging content for audiences in such a saturated digital world. I have experimented with different types of content from video, photo to copy, and subject of content; emotional, informative and humorous, to extend the companies reach through paid, earned and owned media. I am a creative thinker but also analytical in my approach.

Locked Pro Plan feature

Skills

  • Photoshop
  • Styling Direction
  • Styling Shoots
  • Marketing Branding
  • Marketing PR
  • Influencer Marketing
  • Social Media Management
  • Social Media Marketing
  • Content Creatiion
  • Fashion Styling

Companies I’ve worked with

View all
  • E

    Exposed Magazine

    • D

      Drop Dead

      • K

        Kim Howells, Stylist

        • M

          Missguided

          Work history

          Currently

          Social Media Manager

          Westgate London

          Nov 2018
          • London, United Kingdom
          • Freelance
          • Managing all social media accounts. Writing weekly blogs as well as visual merchandising trends on the website. Creating customer and B2B newsletters.

          2018

          Fashion Assistant

          Kim Howells, Stylist

          Oct 2018 - Oct 2018
          • London, United Kingdom
          • Freelance
          • Assisting Kim Howells (fashion editor Hunger Magazine) on commercial campaign for Roy Rogers shot by RANKIN photography and assisting on an editorial shoot with a celebrity client. Work included call ins, returns and being present on the shoot day.

          2018

          Fashion Assistant

          Alexis Knox, Stylist

          Sep 2018 - Sep 2018
          • London, United Kingdom
          • Freelance
          • Assisting Alexis Knox on worldwide campaign for Body Shop for their new foundation and eyebrow range. Work included call ins, returns and being present on the shoot day.

          2018

          Content Writer

          Exposed Magazine

          Aug 2018 - Aug 2018
          • Sheffield, United Kingdom
          • Freelance
          • Writing features for their digital magazine. Latest feature on Fyodor Golan’s SS19 show at London Fashion Week.

          2018

          Stylist

          Missguided

          Jan 2018 - Jul 2018
          • Manchester, United Kingdom
          • Freelance
          • Working with the Head Stylist and Studio Manager at Miss Guided HQ in Manchester. Helping style ecommerce shoots including photo and video as well as helping style products on their website for “Shop the Look”.

          2019

          Jun 2017 - Jan 2019
          • Manchester, United Kingdom
          • Freelance
          • Managed by J'adore Models Manchester. Working with new clients and creatives.

          2019

          Content Creation and Styling

          Sixsix6

          Jan 2015 - Feb 2019
          • Sheffield, United Kingdom
          • Freelance
          • Six Six 6 is a website I set up to create content for brands whether it be through styling, art direction, writing copy or photography. I organised a trip to LA where I styled or shot content for Ragged Priest, Miss Guided, BAIT, Dr Martens, Paperchase, Dimepiece, Motel Rocks and Jaded London. I worked with influencers/models/creatives to create engaging/original content for these brands. I have also worked with Next, Just Hype, Regal Rose, Quay Australia, RIPNDIP and Cat Footwear. I have built relationships with PR’s and creatives in the UK and ROW to lend products from. Art directing and styling a selection of brands has helped me understand what content different brands want. I will research into their customer demographic along with discussing their goals and where they want to be. After the content is created I organise everything to be distributed back to the brand in the correct format for digital and print. I have written articles for Exposed Magazine, The Drop Date and am currently working on a piece for High Snobiety.

          2018

          PR and Marketing Manager

          Drop Dead

          Nov 2014 - Aug 2018
          • Sheffield, United Kingdom
          • Full Time
          • Managing a team Managing a team of 5. Coordinating the marketing for the company. Lead creative for brand and marketing campaigns, making sure the brand guidelines were executed correctly over all online platforms: social media channels, digital adds, newsletters, website and offline: stores and events. Social Media Managed all social channels, Facebook 800K Likes, Instagram 775K Followers, Twitter 200K Followers, YouTube and Pinterest. Worked with organic and paid posts. Created all copy for social channels including licensed projects. Data Collected data from all social media channels, newsletter (200K subscribers), Shopify and Google Analytics to measure my KPIs. Art Direction Researched fashion and lifestyle trends. Worked with in house creative team to work on campaign ideas. Mood board ideas for shoots, worked with finance team to propose budgets for creative campaigns, content and shoots. Coordinating Organised lookbook and ecommerce shoots. Booking models/locations/glam and creative team. Being present on the shoot to make sure desired creative was portrayed but also to keep the shoot moving at a efficient pace. Styling Styled ecommerce and lookbook shoots including styling influencers and celebrities. Worked closely with the production team so the items were styled on trend but also how they were desired to look when designed. Influencer Marketing Found influencers that reflected the brand image. I created relationships with influencers through online communication as well as meeting in person at events I’d organised. I had access to stock inventory that I used to create decisions on what products needed pushing. My relationships with stylists helped gain exposure in magazines and online editorials. Celebrity Marketing Worked with PR agencies in the UK and ROW to send out product to celebrities such as Justin Bieber, Katy Perry, Brooklyn Beckham, Miley Cyrus, Zayn Malik, Ed Sheeran, Grimes and Die Antwoord. Events Organised press and influencer events at Drop Dead stores and venues such as Alexandra Palace. I organised an anniversary party in collaboration with Sony Music and Yr Store. I organised all product launches within the stores including licensed product launches with Sonic the Hedgehog, Game of Thrones and Jurassic Park. Licensed Collaborations I was the main point of contact for the licensed collaborations with Warner for Gremlins, Sega for Sonic the Hedgehog, HBO for Game of Thrones and Universal for Jurassic Park. I created the marketing campaigns for all 4 collaborations and worked on the official approval processes for marketing, creative and PR. This included the direction of content and writing all official press releases that were distributed by Drop Dead and the licensing brand. Press I wrote all copy for press releases and would send them out to my press list. I have built solid relationships with my press list. Copy/Content I wrote all copy for social media, newsletter, press releases, products descriptions and SEO. I re wrote the privacy policy for the website ahead of the GDPR changes in 2018. I coordinated and produced content for the social media channels.

          2014

          Aug 2014 - Aug 2014
          • London, United Kingdom
          • Freelance
          • Helping the campaign by customising T-shirts for a charity fundraiser.

          2014

          Graphic Design

          Skin Geeks UK

          Jun 2014 - Jul 2014
          • Oxford, United Kingdom
          • Freelance
          • Designed marketing graphics for website, social media channels and newsletter for SKIN GEEKS UK.

          2014

          Owner and Founder

          Jennifer Hope Clothing

          Jan 2011 - Sep 2014
          • Oxford, United Kingdom
          • Full Time
          • Designed and organised production of garments through building first/second hand research into my target market. Built the ecommerce website and set up all social media channels, keeping on top of new updates, apps and trends. Dealing with customers, buyers and suppliers internationally. Selling within 2 Topshop concessions, employing 5 members of staff. Stocking 10 wholesalers in the UK. Organising events such as The Clothes Show at the NEC. Building the brand awareness via social media and PR. Coordinating, styling and art directing photoshoots for content, ecommerce and lookbooks.

          Education

          Currently

          Jun 2015
          • Sheffield, United Kingdom
          • Digital marketing certificate level 5

          2011

          BA (Hons) Fashion & Textile Design

          University of West England, Bristol

          Sep 2008 - Jul 2011
          • Bristol, United Kingdom
          • Fashion/Textile design Ba Hons: 2:1

          2007

          Art Foundation Diploma

          Banbury and Bicester College

          Sep 2006 - Jul 2007
          • Banbury, United Kingdom
          • Foundation specialised in Fashion. Merit.

          2006

          Sep 1999 - Jul 2006
          • Oxford, United Kingdom
          • GCSE: 12 - A*- C Grades (including Maths, English, Science) A LEVEL: Art (A) Drama (B) Media Studies (C) English Literature (D)