My names Jennifer Wheeler and I specialise in fashion marketing, PR, styling and content creation. I started my own clothing brand that I grew on social media with zero advertising budget. I built a social following and gained such strong brand awareness I ended up with two Topshop concessions and ten wholesalers. I was the youngest person to have a Topshop concession.
I later joined Drop Dead as the PR and Marketing Manager. I worked on the progression of their social following to gain 770K followers on Instagram, 800k on Facebook and 250k on Twitter. I helped to build a dedicated fan base who would also use the brand as a community not just to buy product. The clothing company was run by a small team therefore I got to creative direct, coordinate and style lookbook, ecommerce and campaign photoshoots. I had the opportunity to coordinate a shoot in the US for a official licensed global campaign for Jurassic Park. I also got to head the marketing campaigns for collaborations with HBO for Game of Thrones, Universal for Jurassic Park and Sega for Sonic the Hedgehog.
I really enjoyed the creative, coordination and styling aspect of my role at Drop Dead so I started to take on projects and work on my portfolio outside of Drop Dead. I joined Jadore Models management and left my role to pursue a career in styling. I have gained experience with Kim Howells, Fashion Editor of Hunger Magazine and Alexis Knox, Celebrity Stylist. I have worked on shoots for The Body Shop, Charles Worthington, Miss Guided, While She Sleeps and Roy Rogers. I arranged a trip to Los Angeles where I teamed up with creatives to produce content for Motel Rocks, RIPNDIP, Ragged Priest and Dr Martens.
I have styled LA based musicians Tillie and Hey Violet and assisted on a shoot with Skunk Anansie.
Projects
- Fashion Styling - Celebrating GraduatesI always keep an eye on up and coming designers and some of this years graduates were incredible. I hope to do more shoots with more graduates collections but my first shoot is with Emily Davies of DMU university. We shot with Craig Flemmings in Sheffield with Tanya from Jadore models and Chloe Gray for make up and hair.
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Projects credited in
- chat with jewellery brand, Regal RoseSpeaking with co-founder of Regal Rose, Rebecca Warwick. Rebecca tells us about her own and the companies greatest achievements along with how she got to where she is today.
- Tim Walker ExhibitionA write up about our visit to the Tim Walker exhibition at the V&A in London.
- Chat with actor, Zoha RahmanZoha Rahman, is an actor and model that recently starred in the new Spiderman film, Far From Home. We caught up with Zoha after we'd worked on a few shoots together to see how she was getting on through lockdown as well as her future goals, how she got into acting and some super funny behind the scenes stories.
Work history
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Fashion AssistantKim Howells, Stylist
- London, United KingdomFreelance
Assisting Kim Howells (fashion editor Hunger Magazine) on commercial campaign for Roy Rogers shot by RANKIN photography and assisting on an editorial shoot with a celebrity client. Work included call ins, returns and being present on the shoot day.
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Fashion AssistantAlexis Knox, Stylist
- London, United KingdomFreelance
Assisting Alexis Knox on worldwide campaign for Body Shop for their new foundation and eyebrow range. Work included call ins, returns and being present on the shoot day.
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Skills
- Photoshop
- Styling Direction
- Styling Shoots
- Marketing Branding
- Marketing PR
- Influencer Marketing
- Social Media Management
- Social Media Marketing
- Content Creatiion
- Fashion Styling
Education
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Digital MarketingSquared Online | Developed with Google
Sheffield, United Kingdom
Digital marketing certificate level 5
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BA (Hons) Fashion & Textile Design University of West England, Bristol
- Bristol, United Kingdom
Fashion/Textile design Ba Hons: 2:1
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