About me

A content editor, copywriter and creator with more than 10 years’ digital marketing and social media experience working on fashion, luxury and lifestyle brands.

QuestionsProjectsExperienceTeam

Work history

Creative Copy & Editorial ManagerHobbs London
Nov 2017London, United KingdomFull Time
• Create, develop and maintain the tone of voice for all Hobbs marketing and editorial communications • Write compelling and distinctive copy for Hobbs in line with the brand positioning for all communications including DM, press lookbook, ecommerce, emails, social media, editorials, product descriptions, packaging, store windows and POS • Plan and create social media content for each channel • Work closely with CRM on customer communications, DM and emails • Create tone of voice and product description guidelines that are adhered to across the business • Manage the Junior Copywriter and content team intern
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Creative ConsultantThe Shackleton Company
Aug 2017London, United KingdomFreelance

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Skills

• Copywriting
• Photography
• Editing
• Art Direction
• Content Strategy
• Content Writing
• Fashion/retail/luxury
• Social Media
• Digital

Education

2.1 BA (Hons.) Drama, Applied Theatre & EducationThe Royal Central School of Speech and Drama
Oct 2000 - Jul 2003London, United Kingdom