About me
I'm an experienced marketer with a varied background. With a degree in Fine Art and postgraduate certificate in Fashion and Lifestyle Journalism, I've worked in a range of industries over the years and am now responsible for leading brand campaigns as part of Capita’s client experience team, bringing together teams from across the business to deliver multi-channel campaigns.
Working across the marketing mix I have been responsible for building up new or underdeveloped brands, utilising online and offline tools, including websites, social media, content marketing, direct marketing, email, PR and thought leadership.
Projects
- From Incremental to ExponentialBrand level campaign engaging C-suite and senior audiences, exploring how large businesses can tap into a start-up mindset to enable innovation. Multi-channel campaign including book launch, LinkedIn Live, paid media, social campaign, podcast series and serialised insight articles, along with a series of events and keynote sessions.
Work history
Head of CampaignsCapita
London, United KingdomFull Time
Responsible for developing and executing multi-channel pan-Capita brand and corporate level campaigns targeting a cross-industry C-suite and senior decision-maker audience, and taking a wider role to manage, mentor and lead campaign managers in the planning, development and delivery of best in class divisional and industry specific lead generation and brand awareness campaigns.
Marketing ManagerCapita
London, United KingdomFull Time
Marketing Manager within the Capita People Solutions marketing team, primarily responsible for marketing activity within Knowledgepool.
Responsible for the development of multi-channel marketing campaigns, including large-scale thought leadership projects, generating leads and building awareness for the newly created People Solutions brand. This includes the development of insight, highly targeted content (across a range of channels and formats), online advertising, email and third party partnerships.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Brand Marketing
- Digital Marketing
- Brand Management
- Communications
- PR
- Email Marketing
Education
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CIM Professional Certificate in MarketingLondon School of Marketing
- London, United Kingdom
PG Cert Fashion (Fashion and Lifestyle Journalism)London College of Fashion, UAL
- London, United Kingdom
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