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www.ongosa.com, www.ongosa.com/explore Digital start-up Ongosa, in it's first year of business, is a marketplace for independent adventure sports guides and instructors. I work in a very small team (two full-time, two interns and a collection of occasional freelancers!) which means I have real influence and thus responsibility over how Ongosa develops, and building a brand from scratch. My roles here include communicating with the professionals we list on the site, from all over Europe. I help them to create and promote their profiles, whilst managing and marketing the services they advertise. I am responsible for Ongosa’s supporting publishing site: ongosa.com/explore (our primary source of inbound marketing), where I contribute articles and make decisions on strategy, design, content and SEO. I utilise my copywriting for other collateral such as newsletters, online and print ads, social media feeds (which I run), website copy, press releases etc. I create reports, analysis and targets for the site’s traffic and social media performance. I also manage our two interns, who are on University placement, which has taught me a lot about delegation and motivation!
creating copy and content for websites/blogs/social media/content marketing/product listing/print
Through my degree, I studied modules such as Creative Writing which developed my fiction and non-fiction writing hugely. In Contemporary Documentary I produced a short film and learnt how to use Final Cut Pro. A module called Writing for the media provided valuable, first-hand industry experiences. We were commissioned by local companies to write advertorials, blog posts, radio/television broadcasts and news and print/online feature articles. I also learnt about ethics, legalities and processes within the media world. I adored my degree, especially writing: in both creative and informative instances, which instilled my interest in creative communication.