Jenny Novitzky

Travel and Culture Writer



  • Fashion
  • Events
  • Theatre
  • Copywriting
  • Editing
  • Lifestyle
  • Creative Agency
  • Business Development
  • Creative
  • Social Media Marketing
  • Web Content
  • Popular Culture
  • Office
  • Word

Companies I’ve worked with

View all
  • I

    Insider Trends Ltd

    • Sales & Client Services
  • F


    • LuckyTrip


      • Travel

    Work history


    Content Editor


    Jan 2017
    • London, United Kingdom
    • Freelance
    • Writing a high volume of snappy travel articles for daily publishing on the app, website and social. I also helped to define the brand's distinctive tone of voice, appealing to a millennial and Gen Z audience. I also manage LuckyTrip's social media and work on customer retention and acquisition. Our custom CMS system is used to upload articles to the app.




    Sep 2012
    • London, United Kingdom
    • Freelance
    • Writing about travel, culture, fashion and the arts for a variety of publications, including Elle UK, We The Food Snobs, SYRUP, Guise, coco-nut mag. I pitch, write, and edit my articles, as well as providing copyright free imagery. My article was selected as the cover piece for the inaugural issue of Guise costume magazine. During my time at Elle UK I interviewed Marion Cotillard and had a piece picked up by Elle US.


    Trend Forecaster

    Insider Trends Ltd

    Mar 2014 - Dec 2016
    • London, United Kingdom
    • Freelance
    • I worked on every aspect of the website and social media strategies for Insider Trends. In my time working at the company, the number of monthly visits to the site increased by 1300%. Also planning and organising every aspect of retail innovation safaris in London, New York and Berlin. Clients have included Chanel, L’Oreal, Undiz, Galeries Lafayette and Unilever.



    1st Class BA Hons Drama and Theatre Studies

    The University of Manchester

    Sep 2009 - Jun 2012
    • Manchester, United Kingdom
    • I studied both theatre and film, with practical and theoretical modules. My dissertation received a grade of 81%. While at university, I also acted as Social Secretary for the Drama Society, creating events such as welcome week, a winter party, an awards ceremony, a ball and a trip to Berlin.