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Jenny Simpson

Content Manager and Producer

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Writer - Editor - Marketing Communications

About me

I am an experienced communications and marketing professional. Originally a Journalist, during my career I have developed skills in editorial, digital content production, PR and SEO, including spending six years heading up departments at two search marketing agencies. I used insights gained in this field to work as a self-employed writer and consultant. In my most recent permanent role I was responsible for the management of an intranet news site, as well as internal communications, within a large customer service centre. I specialise in producing high quality, creative content – to tight deadlines and achieving tangible results. Key Skills:  Writing, researching and editing articles and other communications for online and offline channels  Publishing digital content, using bespoke content management systems and HTML  Editing images and producing graphics, using Fireworks and Photoshop  Devising and managing ongoing projects and reporting on success

Skills

  • Writing
  • Comms
  • Bespoke Imagery
  • Digital Publishing
  • Editorial
  • Branded Content
  • Commission Content
  • Blog Content
  • Content SEO
  • Digital Maketing

Work history

2017

Managing Editor

Capita (Volkswagen)

Mar 2015 - Jun 2017
  • Leeds, United Kingdom
  • Full Time
  •  Maintaining excellent editorial standards on the intranet site used at the Volkswagen Group UK Customer Service Centre (CSC) – updated daily, in real time  Having overall responsibility for communications within the CSC  Researching, writing, editing and publishing a wide range of content; from product news (covering five brands within the Group; Volkswagen, Audi, SEAT, ŠKODA and Commercial Vehicles), through to operational process guidelines and news reports about events and achievements  Optimising all on-site content to ensure the optimum user experience was achieved  Trouble-shooting technical issues and managing the relationship with the developers/support teams  Managing ‘Oracle’, an online forum where advisors could raise difficult questions which we would source the answers to, working closely with Volkswagen Group’s subject matter experts  Managing a team of editors and the Communications Exec  Reporting to the leadership team about site performance and usage, producing MI using internal systems and Google Analytics data  Playing a key part in devising successful incentives and projects for engagement strategies, as part of the ‘Driving to World Class’ initiative

2015

Writer and Digital Marketing Consultant

Self-employed

Feb 2012 - Mar 2015
  • Wakefield, United Kingdom
  • Freelance
  • I worked with all the following clients on a repeat basis and on several projects. Seven Seas  Developing a 12-month lifestyle blog plan and producing two-thirds of the content - the other third was provided by their wellness experts whose content I edited  Producing wording for product packaging  Creating all content for their new Pregnancy vitamins website. NB, this was subject to a strict sign-off process through the Proprietary Association of Great Britain, the UK trade association which represents the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements Arrow ECS: official IBM re-seller  Responsible for creating fresh website copy describing the benefits of their services to customers; from technical specifications through to sales and marketing support  Weekly e-newsletter campaigns Campfire PR:  All website copy for two of their clients, BW Legal and Dynamo Accounts, successfully balancing branding and SEO requirements Envirofone: mobile phone recycling company  Feature articles  Press releases  Guest-blogging to support SEO campaigns House Trip: holiday accommodation listings  In–depth feature content for locations including London, Paris and Lisbon  Optimised content for 1,000+ properties

2012

Head of Content and PR

Stickyeyes

Jun 2010 - Feb 2012
  • Leeds, United Kingdom
  • Full Time
  •  Managing an award-winning team (Econsultancy Awards 2011 - Innovation in Online PR) who researched, wrote and published more than 40,000 words per month  Devising content marketing and SEO-PR campaigns for all clients, supporting the sales team in driving this area of the business  Writing and optimising point-of-sale web copy, blogs, press releases and social media posts  Developing and producing client reports demonstrating return on investment  Clients included Dreams Beds, Endsleigh Insurance, Motors.co.uk, Phones4U, Mecca Bingo, LOVEFiLM, Irwin Mitchell and more

2010

News and PR Manager

WebCertain

Mar 2006 - Jun 2010
  • York, United Kingdom
  • Full Time
  •  Managing all the News and PR-related functions, including email marketing and social media, for a specialist multilingual search marketing agency  Responsible for production of all optimised content (press releases, newsletters, blogs, social media), in multiple languages  Developing effective online PR processes and growing new sales of these services

2014

Content Producer

Ananova / Orange Multimedia

Apr 2001 - Apr 2014
  • Leeds, United Kingdom
  • Full Time
  •  At Ananova.com, as an online News & Entertainment Producer, I was responsible for producing compelling front pages for what was, in 2001, one of the UK's leading news sites  I took up a new role in the Downloads team for Orange, developing and promoting sales of mobile screensavers and ringtones from third parties such as Disney

2001

Editor

YUDU.co.uk

Apr 2000 - Apr 2001
  • Full Time
  •  I was responsible for producing all words & pictures for this online lifestyle magazine, across 100 pages, supporting the drive to sell advertising around the content

Education

1996

BA (Hons) Journalism and English Literature

University of Central Lancashire

Sep 1993 - Jun 1996
  • Preston, United Kingdom
  • Journalism coursework covered practical and theoretical modules, including:  Interview techniques  Effective investigation into subject matter  Formatting stories for publication (both print & broadcast)  Media Law; slander, libel, defamation, contempt of court  Extra module in Counselling  English Literature, Government & Politics, Sociology

Awards

2011

Innovation in Online PR

EConsultancy

  • Award presented to my team for an online PR campaign involving a trek to the North Pole.