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I am an experienced communications and marketing professional. Originally a Journalist, during my career I have developed skills in editorial, digital content production, PR and SEO, including spending six years heading up departments at two search marketing agencies. I used insights gained in this field to work as a self-employed writer and consultant. In my most recent permanent role I was responsible for the management of an intranet news site, as well as internal communications, within a large customer service centre. I specialise in producing high quality, creative content – to tight deadlines and achieving tangible results. Key Skills: Writing, researching and editing articles and other communications for online and offline channels Publishing digital content, using bespoke content management systems and HTML Editing images and producing graphics, using Fireworks and Photoshop Devising and managing ongoing projects and reporting on success
Maintaining excellent editorial standards on the intranet site used at the Volkswagen Group UK Customer Service Centre (CSC) – updated daily, in real time Having overall responsibility for communications within the CSC Researching, writing, editing and publishing a wide range of content; from product news (covering five brands within the Group; Volkswagen, Audi, SEAT, ŠKODA and Commercial Vehicles), through to operational process guidelines and news reports about events and achievements Optimising all on-site content to ensure the optimum user experience was achieved Trouble-shooting technical issues and managing the relationship with the developers/support teams Managing ‘Oracle’, an online forum where advisors could raise difficult questions which we would source the answers to, working closely with Volkswagen Group’s subject matter experts Managing a team of editors and the Communications Exec Reporting to the leadership team about site performance and usage, producing MI using internal systems and Google Analytics data Playing a key part in devising successful incentives and projects for engagement strategies, as part of the ‘Driving to World Class’ initiative
I worked with all the following clients on a repeat basis and on several projects. Seven Seas Developing a 12-month lifestyle blog plan and producing two-thirds of the content - the other third was provided by their wellness experts whose content I edited Producing wording for product packaging Creating all content for their new Pregnancy vitamins website. NB, this was subject to a strict sign-off process through the Proprietary Association of Great Britain, the UK trade association which represents the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements Arrow ECS: official IBM re-seller Responsible for creating fresh website copy describing the benefits of their services to customers; from technical specifications through to sales and marketing support Weekly e-newsletter campaigns Campfire PR: All website copy for two of their clients, BW Legal and Dynamo Accounts, successfully balancing branding and SEO requirements Envirofone: mobile phone recycling company Feature articles Press releases Guest-blogging to support SEO campaigns House Trip: holiday accommodation listings In–depth feature content for locations including London, Paris and Lisbon Optimised content for 1,000+ properties
Managing an award-winning team (Econsultancy Awards 2011 - Innovation in Online PR) who researched, wrote and published more than 40,000 words per month Devising content marketing and SEO-PR campaigns for all clients, supporting the sales team in driving this area of the business Writing and optimising point-of-sale web copy, blogs, press releases and social media posts Developing and producing client reports demonstrating return on investment Clients included Dreams Beds, Endsleigh Insurance, Motors.co.uk, Phones4U, Mecca Bingo, LOVEFiLM, Irwin Mitchell and more
Managing all the News and PR-related functions, including email marketing and social media, for a specialist multilingual search marketing agency Responsible for production of all optimised content (press releases, newsletters, blogs, social media), in multiple languages Developing effective online PR processes and growing new sales of these services
At Ananova.com, as an online News & Entertainment Producer, I was responsible for producing compelling front pages for what was, in 2001, one of the UK's leading news sites I took up a new role in the Downloads team for Orange, developing and promoting sales of mobile screensavers and ringtones from third parties such as Disney
I was responsible for producing all words & pictures for this online lifestyle magazine, across 100 pages, supporting the drive to sell advertising around the content
Journalism coursework covered practical and theoretical modules, including: Interview techniques Effective investigation into subject matter Formatting stories for publication (both print & broadcast) Media Law; slander, libel, defamation, contempt of court Extra module in Counselling English Literature, Government & Politics, Sociology
Award presented to my team for an online PR campaign involving a trek to the North Pole.