Jenny Sturrock

Insights Researcher

  • LocationUnited Kingdom

About me


I am Jenny, a London-based insights and trend researcher with nearly 2 years industry experience. I have worked on a range of client projects and pitches including Tesco, Wickes, TSB, Vodafone, Lakeland, Christian Louboutin and The Body Shop, uncovering customer behaviour trends and innovative experiences to lead inspirational strategy and design. I have a strong understanding and interest in the design process, regularly getting involved with layout design, film production and branding communications when there is the opportunity. I’m naturally curious and inquisitive, constantly keeping my finger on the pulse, whether scrolling through Twitter or Reddit, visiting the latest exhibitions, watching all manner of TV or pouring over publications from the Fast Company to National Geographic. My work focuses on commercial timeliness, creating concepts that hold an importance in the present whilst looking towards the future. I am an undaunted communicator, inspired by a challenging brief and trends to discover.



  • Writing
  • Presenting
  • Research
  • Attention to Detail
  • Strategy
  • Photoshop and Indesign
  • Brainstorming
  • Problem Solver
  • Lateral Thinking
  • Trend Analysis Forecasting
  • Video Editiing
  • Idea Concept Development
  • Cultural Insight
  • Social Media Content Management
  • Customer Insight

Work history


Freelance Insight & Trends Researcher


Mar 2016


Insights Researcher

Household Design

Nov 2014 - Mar 2016
  • Across client project work, new business & marketing and sharing knowledge with the studio I gathered first-hand research (e.g. store audits, vox pops, events etc) and desk research (e.g. best practice innovation, analysing trend reports and reading industry publications) to help lead innovative and inspiring strategy and design – collaborating with all members of the wider team. I regularly presented my research to the studio and project teams and compiled reports and content for the Household blog. I also initiated and helped to run a live project brief with students at Northumbria University, helped to run Household Hearts (a company initiative that raises money for charity), ran the company Instagram feed and regularly organised studio activities such as a monthly book club and a Eurovision song contest sweepstake – I love to be an active member of the team, getting involved in anyway I can!


Insights Intern

Household Design

Aug 2014 - Nov 2014
  • Supporting the insights and strategy team to research for client projects and pitches – e.g. writing weekly mailers, gathering best practice innovations, carrying out store audits and customer vox pops.


Research Intern


Jul 2014 - Sep 2014
  • Research: • Moderated online communities and contributed to analysis and brainstorm meetings • Checking data and tables to produce charts Design: • Redesigned commercial brochures and sales decks • Created infographics for client and company documents • Edited short videos for client presentations


Trend Research Intern

Trend Bible

Jul 2013 - Dec 2013
  • • Compiling thorough future consumer insights research for trend reports and bespoke consultancy work, in both the Interiors and Kids sector • Involved in creative brainstorming with the team • Contacting artists/designers/photographers in relation to their work being used by the company • Produced and photographed visuals for the Autumn/Winter trend books • Generally helping out with anything in the office!



Fashion Communication

Northumbria University Newcastle

Aug 2011 - May 2014
  • Graduated with First Class Honours. Modules covered a wide range of areas including: • Trend Forecasting • Exhibition Design • Art Direction and Layout Design • Film Production and Editing • PR • Editorial Journalism • Creative Writing • Events Management