About me

Freelance Creative Director / Art Director. A strategic thinker and detail orientated maker specialising in fashion, beauty and luxury brands. Love everything that is stylish, has amazing functionality and is driven by a big idea.

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Work history

Creative DirectorOgilvy
Feb 2021London, United KingdomFreelance
No7 Activation concepts for Core Serums Revival Campaign - ‘Preparation Counts’ Overseeing production of Core Serums Revival campaign across TV, social and print. Overseeing creative concepts for Whipped Moisture and Night Cream across social and print.
Senior Art DirectorPublicis London
Jan 2020 - Dec 2020London, United KingdomFreelance
NIVEA - Creative concepts for various beauty campaigns: Q10 Energy, Luminous 630, Essentials, Light & Fresh, Black & White, Hyaluron, Magnesium Dry, Nivea Brand Promise • Art Direction of global integrated campaign for launch of Q10 Energy beauty range. • Art Direction of global integrated campaign for launch of Black & White deodorant. • Direction of Nivea’s new global communication guidelines.

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Skills

• Creative Direction
• Art Direction
• Creative Art Direction
• Creative Stragegy
• Digital Content
• Social Activation
• Fashion
• Beauty
• Luxury
• Innovation

Education

MA Design for Textile FuturesCentral Saint Martins (UAL)
Aug 2003 - May 2005London, United Kingdom
MA Project - 'New Meaning of Luxury' Research into ethical fashion and luxury fashion branding
BA(Hons) Graphic DesignCentral Saint Martins (UAL)
Aug 1995 - May 1998London, United Kingdom
Focused on fashion retail branding and advertising Developed lifestyle magazine 'After Dark'