Social Media Marketing specialist, working within the entertainment industry, both in-house and agency side for brands such as BBC, Disney, Warner Bros, National Theatre, Old Vic, NBC and many more.
I predominantly focus on strategy, analytics and helping brands become more community focused. Having founded my own software company, as well as a social media agency, I also have a keen eye on business strategy and therefore help agencies scale-up their social media offerings and find new revenue streams within the social media and influencer marketing sphere.
Alongside my passion for social media, I’m also a speaker, vlogger, feminist, dog owner and adventure seeker. Always on the lookout for collaborations within any of these areas.
Projects
- Butlins Changing Perceptions CampaignI worked in secondment at Butlin's for six months to create and implement a changing perceptions campaign utilising Social Media. I established Social brand guidelines to ensure their three very different products: Butlin's Family, Butlin's Live Music Weekends and Butlin's Conference and Events, had clearly defined objectives and put strategies in place to limit audience cross-over. Using customer discovery interviews, a demographic of those with a negative perception of Butlin's was identified.
- Warner Bros Studio Tour - Launch of the Hogwarts ExpressI worked in secondment at Warner Bros. Studio Tour for six months during the launch of their latest attraction, Hogwarts Express. This role required me to quickly build strong, trusting relationships with the in-house marketing team so that I could most effectively manage the social community, plan monthly, quarterly and yearly content strategies, undertake blogger and vlogger outreach, liaise with talent and agencies and feedback results. On the day of the launch we ran a successful trending ha
Work history
Head of Social Media ListeningBBC
London, United KingdomFull Time
I worked within the centralised BBC team across all divisions (TV, Commissioning, Radio, News, Sport and Children's) to embed Social Listening, Content Analysis, Influencer Marketing and Community Management into the Social Media strategies of these teams.
I worked closely on high priority TV shows to run this Social Listening process throughout a campaign; ensuring that we created content that tapped into the zeitgeist of our community / played-back our community’s voice, implemented strong community management, identified Influencers and subsequent opportunities and analysed content performance on a week by week basis.
I used Social Media Listening tools on a daily basis such as Brandwatch and Spredfast. I am also experienced in CRM, Publishing and Analytic tools as well as the native analytics to each social media platform.
This role encompassed both analytical and strategic thinking which needed to be effectively communicated with teams of varying levels. Furthermore, I continue to regularly speak at events on Social Media Listening and relevant case studies, both internally at the BBC and externally to widen understanding of this area.
Director of Social and StrategyThink Jam
- London, United KingdomFull Time
Focusing on Social Media Business Strategy
- Helping to expand our Social Media offering
- Implementing new processes and software into the Social Media team
- Developing, growing and training the Social Media team
- Generating new business
- Supporting existing client with a focus on strategy and insight
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Skills
- Copywiting
- Paid Social
- Social Analysis
- Social Strategy
- Community Management
- Marketing
- Marketing Strategy
- Strategy
Education
HistoryUniversity of Leeds
Leeds, United Kingdom
BA in History but also took the following extra electives:
- Design for Theatre and Film
- Arts Marketing