About me
I am a highly organised and creative individual with a proven track record of building and developing campaigns with key influential artists, as well as aligning vital partnerships to increase both brand awareness and interaction. Having successfully signed several of the most prominent artists of the next generation for Yamaha and played a pivotal role in Yamaha’s leading pan-EU campaigns.
Projects
- Artist Profile - Louis DowdeswellWith over 15 million views online for his critically acclaimed Big Band, the pioneering trumpet player and producer Louis Dowdeswell is leading a resurgent interest in the genre. Hailing from the southwest of the UK and aged just 25, despite this international popularity, Louis remains at heart a hard-working gigging musician and in-demand session player and producer. “There’s nothing to equal the sheer exhilaration and intensity of making great music with friends. There are a million ways to i
Work history
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Product Marketing SpecialistYamaha
Milton Keynes, United KingdomFull Time
Working together with the UK marketing strategy director and pan-European marketing team to develop and drive Yamaha’s Band & Orchestral business. Devising and implementing a marketing strategy, campaigns and content that supports the key product lines, sales objectives and brand messaging. Solely responsible for UK artist relations; supporting current artists, identifying influencers, overseeing all partnership PR, communications, marketing and content creation. Key to this role is understanding the end consumer and analysing general market trends.
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Product SpecialistYamaha
- Milton Keynes, United KingdomFull Time
Working together with the sales manager to help develop and drive our Band & Orchestral business. Devising and implementing marketing that supports the key product lines, sales objectives and brand messaging. Another vital part of the role is being solely responsible for developing our Artist Programme; supporting current artists, identifying new talent, overseeing all partnership PR, communications, marketing and content creation.
Skills
- Marketing Strategy
- Marketing
- Account Management
- Business Development
- Project Management
- Communications
- Artist Relations
- Presenting
- Direct Sales
- Product Launch
- Music Branding