About me

I am an experienced and commercially focused leader who thrives in fast paced environments alongside smart thinkers and doers. I have spent the last decade of my life building a content focused marketing business embedded in youth culture. At The Flash Pack I led a 30 strong team of talented individuals with a diverse background across content, events, product, creative, social and tech. I now use my skills and experience to accelerate change in purpose driven businesses, charities and NGO’s.

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Projects credited in

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  Wavey Garms LoobookThe lookbook explores the impact working-class British youth culture has had on catwalk fashion in the UK. Aptly titled “Streets and Runways,” the lookbook shows how the reappropriation of style can sometimes be a very busy two-way street.
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  DKNY 30th Birthday - New York Fashion WeekA photo capture moment housed inside a mirrored runway tunnel where guests at the DKNY New York Fashion Week Party could create their own short video content for social sharing. The project consisted of set design of a mirrored tunnel, content creation for LED floor screens, live capture and automated editing, as well as managing the capture experience during the live event.
• Vans Flagship Store Opening - Interactive InstallationWe created an immersive in-store activation to celebrate Checkerboard Day and the opening of their largest European flagship store in Oxford Street, London. The project involved a set build, a deconstructed mirror infinity mirror maze, with a central photo capture booth and checkerboard graphics throughout the store. Produced whilst at The Flash Pack.

Work history

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Strategy & PartnershipsThe Ocean Agency
Jun 2020EuropePart Time
I've always had a love for the oceans and a fascination for 'what lies beneath'. As a passionate scuba diver and photographer, I've watched first hand as life below water has slowly declined over the last two decades. After watching the Netflix hit Chasing Coral in the spring of 2020, I now assist The Ocean Agency with strategy, partnerships and growth in pursuit of their mission to accelerate ocean science and conservation through unexpected and original ideas.
CEO & Co-FounderIt's The Flash Pack
Jun 2013 - Jun 2020London, United KingdomFull Time
// Small Agency Of The Year // Company Of The Year // Camera Crew Of The Year // Innovation Of The Year The Flash Pack is a creative agency and content studio specialising in live event content production and technical innovation for brands and agencies. We make and do - we build physical things and we produce events. However, our core of technology and software and our smart and strategic understanding of content delivery and creative means we are seen as more than just a production company. The Flash Pack was founded in 2013 after a successful three company merger between a leading creative studio and two of London's earliest and most respected photo booth companies. The business is now seen as having created its own category in a new age of marketing. One quarter agency, supplier, production house and innovation studio, The Flash Pack help the worlds leading consumer brands successfully craft powerful content led campaigns that resonate and get seen, both on and offline.

Skills

• Commercial Acumen
• Commercial Partnerships
• Experiential
• Experimental Photography
• Content Development
• Technical Production
• Creative Stragegy
• Strategy
• Strategic Partnerships
• Partnerships

Awards

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Camera Crew of the YearFMBE Awards
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Small Agency of the YearCreativepool Awards

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