About me
As a Senior Sales Manager, I leverage my 6+ years of experience in global sales and wholesale business strategy to identify and acquire new partnership opportunities, maintain strong customer relationships, and implement and execute commercial strategies for brands. I have a proven track record of strategically expanding revenue, leading seasonal sales campaigns, and providing insight and ideas to develop relevant merchandise for the managed territories.
I am passionate about cultivating meaningful customer relationships and delivering value and quality to the end consumer. I understand market trends, competitor activity, and product and price point competitiveness in the UK, Europe, and beyond. I also have a background in fashion design and a regional scholarship for a social enterprise project, which reflects my creativity and social responsibility. I am fluent in English and Chinese and enjoy working with diverse and dynamic teams to achieve shared goals and vision.
Work history
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Senior Sales & Brand ManagerLive
London, United KingdomFull Time
- Implementing and executing global commercial B2B strategies for multiple brands.
- Identifying and acquiring new partnership opportunities, including NAP, Selfridges and Harrods.
- Maintaining solid relationships with existing and prospects, focusing on long-term and sustainable growth.
- Conducting market research and competitor activity to ensure correct brand and price positioning
- Analysing sell-through data, highlighting key insights and areas of opportunity to Senior Management.
- Leading and coordinating teams on in-store activations and pop-up activities.
- Scheduling and conducting store training with Retail & VIP/EIP teams to support brand representation and in-store sales.
- Training and managing junior team members.
Brand portfolio:
The Elder Statesman / Eterne / Halfboy
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Senior Global Sales ManagerRainbowwave
- London, United KingdomFull Time
- Developed and implemented comprehensive B2B wholesale strategies for multiple brands.
- Strategically expanded showroom revenue through new account acquisition
- Forecasted trends and buying habits and collaborated with in-house design teams to develop relevant merchandise for multiple markets.
- APAC territory management
- Led the seasonal sales pipeline
- Trained and managed junior team members
- Analysed and reported sell-through data to Senior Management.
Brand portfolio:
Bassike / Masscob / Harris Wharf London / Re/Done / Soeur / Vanessa Bruno / B-Sides / Jonathan Simkhai / Extreme Cashmere / Le Monde Beryl / Ancient Greek Sandals / Missoma
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Education
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Bachelor of Fashion DesignAuckland University of Technology
- Auckland, New Zealand
Awards
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AMP Regional ScholarshipAMP
Regional Scholarship Winner for fashion social enterprise, Children of Promise (COP).