I spend my days providing marketing consultancy for projects and brands that excite me, particularly on social media marketing and content creation. I freelance to start-ups and small businesses, and I just generally love to get amongst any opportunity where I can help build a beautiful brand.
I have a particular love for sustainable fashion, and have worked on a number of projects within this industry.
Work history
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Social Media ManagerGood On You
Sydney, AustraliaFreelance
Good on You is a not-for-profit app that allows conscious consumers to find ethical ratings on fashion brands from the palm of their hands.
It was founded in Australia in 2015 by a group of people who are passionate about making it easier for consumers to act on their values. Since then Good on You has successfully launched in New Zealand, USA, Canada and Europe.
I work with Good On You in a part-time, ongoing capacity. My role includes:
- Management of all social media activity
- Driving paid marketing activity across digital platforms
- Collaborating with the wider team to maximise user retention, engagement and growth of the app globally.
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Digital Marketing ManagerThe Hoxby Collective
London, United KingdomFreelance
The Hoxby Collective is made up of a curated community of over 400 freelance associates across 29 countries with sector expertise in multiple industries.
We provide specialist teams to deliver client work across marketing, sales, finance, HR, legal and admin.
Clients include: Nestle, Penguin Random House, World Vision, Belvedere Vodka plus many more.
I work within the core team helping build the Hoxby brand in the digital space and looking after all content creation both for the external brand and internal community engagement.
Key successes include:
- Social now contributes 40% of new recruits to Hoxby
- Have grown Instagram following by 600% within 4 months (and continue to grow this presence month on month)
For more information, see http://www.hoxby.com or email me at jesica.lee@hoxby.com.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Brand Management
- Content and Media Writing
- Content Strategy
- Content Creation
- Brand Strategy
Education
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Bachelor of Commerce (Marketing)University of Otago
- Otago, New Zealand
During my time at the University of Otago I participated in the School of Business Case Competition, was a Tutor for level one Marketing papers, had the position of Communications Director at student-run Ignite Consultants, and carried out an undergraduate internship at Immersion Marketing (marketing agency).