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Creating copy for hundreds of products each week from men's formalwear to designer bags via homeware and jewellery. This has given me an amazing grounding in the technical side of fashion and lifestyle products, making the angle at which I approach fashion articles stronger and more cogent. Work must be completed at a very fast rate, and checking/editing is an essential part of the role. This has sharpened my ability to work at a quick pace while retaining a sense of accuracy. This role has also made me quite obsessed with care labels!
Wolf in the City is my place of retreat and primary extra-curricular interest. Through it I have retained my unique writing style (anecdotal, refreshing, humorous) despite the large amount of academic essays which allowed little originality. Growing all the time, this blog allows me frequent practise in social media, photography, creative direction, styling and of course, writing.
It is at VIVA that I earned my first published articles both online and in print: the Easter 2013 edition of VIVA contains fourteen of my articles including an interview (adapted from a press release) with Robbie Williams. Three of the articles were featured on the front cover. Other interviews I have taken on at my time at VIVA include chef James Martin, Theo Paphitis, The Feeling (who I interviewed aboard the Concorde - still surreal) and, at VOGUE Fashion's Night Out, designers Erdem and Jonathon Saunders, and VOGUE editor-in-chief Alexandra Schulman. As the team is a small one, I was able to help out in all aspects of magazine life. I attended many events, liaised with fashion/beauty PR and even managed to organise an advertiser for the back page of a summer issue.
After a year of contributing articles to the University of Sheffield women's magazine, I was elected editor-in-chief of the online publication by fellow Liberty Belle Society members. Once elected, I created a new branding for the magazine, focusing on the strapline "student life in lights." With this new creative direction, I managed a team of ten sub-editors and their writers, editing and creating copy for the site.
I was briefly a 'content writer' for Tunafish media, a multi award-winning video production and content marketing company in Manchester. I produced content for Tunafish's blog and blogs of their clients. At Tunafish I was challenged with the task of creating interesting and witty copy about video and audience: a subject that I was less confident about but which I nevertheless succeeded in. I also specialised in social media and PR, handling a fashion account alone for a month.
I was headhunted by the editor of I Love MCR because of my writing skills. I supported the editor in successful sales meetings, one of which secured the magazine an annual advertising deal with the Thai Leisure Group. I produced copy on food, fashion, and culture for the magazine and attended several events as a representative of the brand.
I spent four weeks at Manchester-based PR company “Manc” Frank in the summer of 2014 because I wanted to understand the reverse side of journalism. I was involved in several accounts, stirring interest amongst several national newspapers in our clients. I completed press releases and scoured the daily newspapers for mentions of our several accounts whilst joining in on creative meetings and discussions.