Journalist and content editor based in London specialising in writing, sub-editing, social media, ecommerce and content strategy. Clients include Net-a-Porter, Westfield London, Common Objective, This is Fred, Farfetch, Diesel, Secret Escapes, The Outnet, Harrods.com, The Upcoming and Pages Digital.Locked Pro Plan feature
– Working on creative projects and content strategy, including holiday campaigns, designer events and acquisition programs, fashion week activations and related social media campaigns. – Contributing to calendar planning meetings to optimise editorial strategy. – Conducting interviews for Iris & Ink video content; compiling questions for influencer interviews. – Assisting in the creation of seasonal trend reports. – Working on concepts and copy for trend-led video content. – Writing homepage, on-site and email assets each week to deadline. – Subediting editorial assistant’s email and on-site copy. – Writing long- and short-lead press releases, partnership initiatives, and brand ambassador content.