About me
Hello! 👋 I'm Jess, a young professional with Brand & Marketing experience in a range of industries.
👩💻 As a professional:
I've had marketing experience in a range of industries including Hospitality, Real Estate, Finance, Events, Advertising Agency & Media. I've developed a wealth of knowledge from the wide variety of opportunities I was involved in from complete marking campaigns and social launches of new pubs & restaurants and end-to-end organisation of female networking events to inspiring content creation and magazine design for high-end properties and Editorial copywriting across websites, blogs and email communications.
I have a passion for pairing industry insights with innovative ideas to drive high impact campaigns and developing a strong brand voice through constant and relevant social media content alongside informed marketing analysis.
My skills...
- Social Media Marketing
- Marketing
- Content Creation
- Creative Campaign Strategy
- Market Research
- Branding
- Email Marketing
- Community Management
- Copywriting
💃Outside my 9-5:
I'm a foodie through & through. I love cooking & hosting almost as much as trying out all different kinds of restaurants. Keeping my fitness up is super important to me too, balance is key right? Spinning, gymming and long walks with my furbaby. I'm an avid DIY-er and love to put my creative stamp on up cycling exciting furniture finds.
I have a passion for F&B, especially the hospitality & leisure industry so am actively seeking a role within this sector.
Work history
T
T
Brand Marketing ExecutiveThe Oakman Group
Berkhamsted, United Kingdom
Brand & Social Media Marketing Executive for the Oakman Group, a multifaceted Hospitality business with a 40 restaurant & hotel portfolio from the South East to the North West of England.
Maintaining creative consistency within multi-brand business, ensuring visual identities remain distinctive.
Creating tailored content for followers across key brand social accounts (Instagram, Facebook, LinkedIn, Twitter) resulting in an 18% increase in followers on Instagram and 32% on Facebook.
Manage, coach & inspire team of 40+ Social Media Champions ensuring key marketing messaging is being showcased across sites & their social channels.
End-to-end process of launching of multiple new restaurants through creating and nurturing email database and growing following on social channels, ensuring high social visibility & interest inline with launch.
Aligning information and creative direction to brief to external agencies, both POS & digital.
Management of key event marketing calendar to ensure commercially important dates are showcased to maximise awareness & income.
Creating, managing & executing marketing collateral (digital & POS) for all central and local marketing campaigns. Design & send bi-monthly email comms to central & site specific email databases for relevant upcoming communications.
Working with external agencies (paid social & print) for campaign activation.
Regular updates on central & individual sites website (Wordpress & Squarespace).
Auditing & reporting on marketing campaigns & social performance across all sites accounts.
Creating & conducting training & briefing sessions for team of Social Media Champions.
I
I
Marketing ExecutiveIMS Property Solutions LTD & Michelle Niziol LTD
- Bicester, United Kingdom
Daily social media content creation (video & photography) & implementation across 6 businesses social media platforms Consistent community management resulted in 400% increase in Instagram followers in 8 months.
Campaign management & analysis.
Internal and external communications.
Complete visual rebrand of business account across socials, internal & external branding.
Upkeep of community engagement.
Regular website management & updates, inclusing SEO development (Wordpress).
Editorial copywriting across websites, blogs and email communications.
End-to-end event planning & execution.
Management of Marketing Assistant.
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Skills
- Social Media Management
- Social Media Marketing
- Campaign Activation
- Marketing
- Branding
- Content Creation
- Market Research
- Adobe
- Website Management
- Copywriting
Education
Bachelor of Arts (BA) London South Bank University
London, United Kingdom
I completed my degree with a First Class Honours in Advertising with Marketing.