About me
A senior marketing professional with extensive experience developing insight-led strategic plans for brands or channels that have resulted in significant transformation and commercial growth.
Proven record achieving senior stakeholder engagement in change plans, developing businesses cases, securing funding and implementing through leadership of cross-functional teams and excellent project management.
A lateral thinker with a calm, collaborative approach. Equally proficient in developing creative as completing analytical, detail-oriented activities.
Work history
F
F
Project Manager - Digital TransformationFererro
- London, United KingdomFull Time
Project lead to develop the strategy for Digital Transformation across the UK business including D2C marketing strategy, media strategy, technology, supply chain, operational model and P&L.
F
F
Head of Marketing, Product & InnovationFererro
- London, United KingdomFull Time
Developed the 5 year commercial plan for the Retail division and delivered a 12 month calendar of marketing activity to successfully achieve the annual business goals.
Launched a new product in the UK with a ground-breaking PR, Digital and Social campaign exceeding the sales target by 12%. Relaunched an existing product and doubled the sales. Launched 3 new Retail stores reaching over 25m people, per store, through the PR campaign.
+ Show more
Skills
- Strategic Marketing
- Project Management
- Project Direction
- Creative Campaigns
- Communication Campaigns
- Brand Development
- Channel Strategy
- Data Analysis
- Insight Analysis
- Digital Marketing
Education
T
T
Bachelor of Arts (BA) The University of Auckland
- Auckland, New Zealand
Psychology major