Projects credited in
- Domestos: Identity EvolutionDomestos is trusted the world over for its germ-kill expertise. But the brand’s identity had become outdated. As strategy director at Bloom, I worked with our creative teams to modernise the brand's design and redefine its identity and tone-of-voice, capturing it all in a new brand book. We went on to clarify the brand’s architecture and redesign its sub-ranges.