About me
Over the last year and a half, I’ve worked relentlessly to integrate my creative content expertise into several small agencies in industries ranging from comedy to entertainment broadcasting. With my past experience of digital marketing and high-quality content creation, I’ve pushed the envelope on my client’s potential by tailoring content to specific audiences, managing multiple social media accounts and handling all associated creative. The strategies I employ rely on rigorous and thorough testing, detailed proof reading and passion behind every idea I put to pen.
Key skills I can offer are over 5 years of experience working within the digital landscape for a variety of clientele; from £100k plus budgets from luxury brands such as Aman Resorts, Vivienne Westwood and Aesop Skincare, to designing bespoke PPC and SEO reports, and utilising the latest available technology from Google through to Bing and Baidu to get full coverage of my clients online performance. I’m also adept at in-depth data analysis on the impacts of specific elements of work in the digital space.
Having worked under the umbrella of the Dentsu Aegis network, along with a handful of smaller agencies, I have a comprehensive understanding of how digital marketing differs depending on the needs of the client. Even though my background lies in PPC and Social, I’m keen to explore the realms of SEO and how organic results contrast to that of the limited scope Paid Media has offered me so far. In a sense, this makes me informed about the digital space whilst also something of a blank slate, something I think would allow me to quickly adjust to a new team whilst pushing us to excel.
Work history
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Freelance Creative Writer & CopywriterFree Agent
London, United KingdomFreelance
Creative script writing for YouTube based entertainment channels with minimum 2 - 7 million subscribers
Research and development of entertainment topics spanning all areas of
current trends
Script writing turnaround of 5 video scripts a week at 2000 words per script
Proofreading and annotation provisions of materials and content
Licence inquiries and negotiation
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Paid Media ConsultantWhite.net
London, United KingdomFull Time
- Paid Search & Paid Social project lead
- Responsible for all day to day set up, ad hoc analysis & account optimisations within AdWords, Bing ads, Facebook, LinkedIn & Pinterest
- Focus on combined PPC, SEO & Social client strategy within the luxury retail, technology, education, marketing & finance sectors
- Google Tag Manager, Google Merchant Centre and feed management training
- Google Partnership Restoration
+ Show more
Skills
- Marketing
- Marketing Strategy
- Digital Marketing
- Ad Copywriting
- Google Analytics
- Google Adwords
- Linkedin Advertising
- Facebook Advertising
- Analysis Reporting
- Campagin Management
Education
Psychology International StudiesUniversity of Leeds
- Leeds, United Kingdom
Class II Division i