Hi! I'm Jess, I live in London but I'm originally from Spain, and I've been working in marketing strategy and execution for the past four years, always in start-ups. I moved to London when I was 17 to study Business Management at King's College London. I then fell in love with the city and haven't left since! I've been working on a number of marketing projects and have recently started my own food business (still very early days), which is why I've decided to focus on freelancing!
- Head of events for three months (sabbatical cover) leading a team of four delivering 300+ events per year. - Events Marketing: content creation, email marketing to a database of 70k small businesses, social media, paid advertising, PR, creation of online and offline marketing materials, etc. - Sponsor Relationships: management of key accounts Facebook, Amazon, O2, Direct Line for Business, Xero, and others.
- Marketing Communications Mix across ATL and BTL, including social media management, content creation, PR relationships, shopper marketing, paid advertising, PPC. - Website Redesign: leading project and working with agency to ensure UX and UI reflect brand values and key messages. - Event Strategy for national and international trade and consumer events such as IFE, NOPE and Lunch!.
- Social Media: Content creation and scheduling; doubled average post engagement over 6-month period and number of followers. - Content Writing: Responsible for blog, increasing monthly unique visits 10x YoY through content development, SEO and social media. - Email Marketing: Responsible for newsletter content and optimization to 200k members with open rates of 45% and CTRs of 12%. - Influencer Marketing: Looking after direct relationships with over 150 influencers and managing agency-led campaigns. - Strategic Partnerships: Planning and executing brand- and acquisition-led partnerships, including McLaren, Virgin Active and eHarmony.
- Main point of contact for the business over email and social media. - Lead Generation via organic channels and outbound marketing. - Social Media management including paid ads. - Event Promotion: email marketing, partnerships and offline marketing materials.
Graduated with First Class Honours