A creative writer with a wealth of experience – from working in an editorial capacity to becoming a content specialist. I've helped brands to define and develop their tone of voice, devised content strategies and written multiple pieces of content across varying sectors. I have a serious passion for words and thrive on creating meaningful connections with them. My experience spans across luxury, interiors, food & drink, health & beauty, travel, lifestyle and e-commerce.Locked Pro Plan feature
I am currently working for various brands in the luxury and travel sector – both on commercial copywriting and editorial projects. Whatever your project, I'd love to hear about it if you'd like to work together!
Development of first ever content & social media strategy that continues to deliver tangible results Management and creation of content for all social media channels and blog Building a coherent editorial calendar from scratch for use across the Marketing team Overseeing and ensuring consistency in tone of voice Optimisation of content for SEO Leading organic growth of social media channels, with proven results of up to 300% YoY Implementation of the first ever influencer campaign for the brand Integral part of blog and site redesign Constant tracking and analysis of all activity for informed optimisation
In charge of all written copy for the brand – most notably the renowned headlines featured on the OOH campaign Writing product copy, emails, ad headlines, blogs, paid social media captions, press releases, customer communications and all site copy Working with channel owners to test and optimise copy for best performance Leading the tone of voice for the brand In charge of managing and editing social media channels
Writing food pages, design features and trend pieces Researching and curating shopping edits Image sourcing Writing blog content using CMS Picture research Contributing to social media channels