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Creative-minded luxury fashion eCommerce professional with focus on copywriting, content and email marketing
BrandOutlet.com is an online luxury designer outlet for both menswear and womenswear, with a selection of both classic and contemporary brands including Helmut Lang and Jonathan Saunders •Responsible for devising SEO-friendly product descriptions and editor's notes for men and womenswear brands. Sound knowledge of technical garment vocabulary. •Creating engaging copy for promotional emails on a daily basis, reaching 22,000+ subscribers. •Ensuring the site is both content-rich and visually appealing, visually merchandising product pages. •Uploading and managing products across the site using both Magento and Brightpearl CMS. Creating Excel CSV files, inputting information including product SKUs and prices. •Liaising with the studio team to chase model and product shots. •Able to create and design promotional emails using Photoshop and MailChimp email marketing manager. •Strong fashion trend and brand knowledge.
Trend research Moodboards Fabric technology Digital print designs Photoshop Fashion illustration