Projects
- London Fashion Week FestivalNewly revamped for 2017- and staged in an exciting new venue, The Store Studios, 180 Strand – London Fashion Week Festival is the only event that gives you unparalleled access to the industry to experience the best of British and international fashion including a showcase of designer and trend catwalks shows, designer shopping and industry talks.
Work history
Marketing Executive
London, United KingdomFull Time
Working alongside the British Fashion Council on London Fashion Week Festival (http://www.londonfashionweekfestival.com)
Responsibilities:
• Looking after social media, including managing budget, campaign development and advertising
• Sourcing appropriate business partnerships and managing on-going relationships with new media business
• Managing and setting up competitions, creating and building promotional opportunities with partners including bloggers
• Copyrighting including e-newsletters, social media and website content
• Overseeing website creative and design and creation of visitor marketing mailers
• Onsite event coordination, supporting the team with various operational roles and administrative tasks
• Overseeing event photography and videography
Marketing Assistant
- London, United KingdomFreelance
I was approached by Yinka to provide marketing advice for the Signature Fragrance brand. The brief was to give direction on creating a monthly newsletter for the Signature Fragrance brand and to suggest some ideas on what sort of content they should be including in it. I produced a mini marketing report unique to the brand that included analysis of the industry and market, ways to push brand awareness and content ideas for the newsletter.
I used Mintel for background research and analysed their consumers to gain an insight into the luxury market. The outcome included targeted marketing strategies and ways they could push their brand effectively. The report was in-depth and specific, created solely to benefit Signature Fragrances and to help in establishing a monthly newsletter.
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Skills
- Adobe Graphics
- Copywriter
- Social Media
- Blog Management
- Leadership
- Public Speaking
- Textiles
- Public Relations
- Event Organisation
- Campaign Organisation
Education
BA(Hons) Fashion Promotion Communication
- Southampton, United Kingdom
Units covered included: Fashion Photography, Buying and Merchandising, Public Relations and
Fashion Marketing and Brand Communication.
Awards
Vodafone London Fashion Weekend Official Blogger
I was required to write about the event and support the London Fashion Weekend Press Team through their social media and assist them in pushing content. I spent all four days at the event learning behind the scenes what it takes to run such an established event and how the PR and events team works. I was also given an insight into their marketing and promotion and I learnt a great deal about the industry through this experience. I was able to network and make strong contacts whilst being professional, reliable and creative in all aspects of my role.Head Girl
The position of head girl involved a number of responsibilities including: leading and encouraging the prefects, coming up with fundraising ideas and following these through, making sure tasks were done on time and going out of my way to ensure the students were happy with their time at school. Voicing my opinions and improving certain aspects of school life as well as giving speeches, leading assemblies and representing the college at a number of public events such as the annual business dinner and the Sunday remembrance parade.