About me
I am a Business Management graduate from the University of Winchester, with experience in the Events and Marketing Sectors. I am customer-focused and consistently go above and beyond to ensure client satisfaction - something I’ve demonstrated in all previous roles. I am confident, highly motivated and very eager to learn and grow as an individual, personally and professionally.
Work history
Performance Marketing AssistantYoox Net a Porter Group
London, United KingdomFull Time
Responsibilities:
• Reporting:
- Monthly performance report
- Sitelink reports to monitor performance and determine best strategy moving forward
• Campaign builds and optimization:
- Understand search and PLA (Shopping) structures
- Build search campaigns
- Be proficient in Google Adwords Editor
• Data analysis:
- Be proficient in Excel spreadsheets (Pivot, VLOOKUP, filters, etc.)
- Pull and analyse large amounts of data from databases
- Specialise in Datorama
- Proficient in Tableau
• Manage brand campaign audit and monitor brand launches to ensure brands are built out in accounts before launch
• Shopping Ads
- Manage Google disapprovals – work with Feed provider to get all items approved
• Manage local channels
- Naver – communicate promos, market expansions. with agency, approve ad copy to go live within Naver
- Yahoo! Japan – create Brand and Designer campaigns and optimize, communicate with supplier
- Kakao - communicate with supplier, create and set live ad copy to support promotions, or business as usual ad copy
- Yandex – communicate promotion dates/ ad copy, work closely with channel to complete designer expansion
• Work within Search Ads 360
- Link engines
- Create campaigns
- Upload campaign builds
- Monitor engines within SA360
• Manage financial process:
- Accrue expenses
- Receive invoices from suppliers and send to relevant finance contacts
- Main contact for finance
- Be on top of any related issues (overdue payments, etc)
- Recharge expenses to different departments
• App campaign management:
- Manage app budget and daily pacing
- Own app accounts (Google UAC and Apple) and set up strategies
- Optimise accounts based on best practices
Research Assistant - Unpaid Work ExperienceLondon Communications Agency
- London, United KingdomInternship
Responsibilities:
• Research and create stories for planning, development, transport and politics newsletter
• Manage media database, through use of Cision
• Create client event calendar and create social media posts relating to events
• Create planning and development control committee member profiles ahead of applications being considered
• Research current stakeholders on properties/ land for clients ahead of submitting planning and development applications
• Create political, neighbours and community and media stakeholder databases for properties ahead of submitting planning applications
• Location monitoring for clients who have a stake in property in the area
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Skills
- Google Adwords
- Microsoft Excel
- Microsoft Office
- Microsoft Outlook
- Microsoft Powerpoint
- Microsoft Sharepoint
- Microsoft Word
- Google Docs
- Google Drive
- Team Building
- Teamworking
- Organised
- Organisation
- Event Organisation
Education
U
U
Bachelor of Arts (BA) University of Winchester
- Winchester, United Kingdom
B
B
BTEC Level 3 Extended Diploma in BusinessBrockenhurst College
- Brockenhurst, United Kingdom
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