I’m a freelance copywriter with 10 years’ experience in advertising agencies and start-ups. I specialise in striking just the right tone, with copy that’s clear, creative and compelling.
In the last year, I’ve worked for Adidas, Adobe, MINI and Boots. And I’ve got experience in beauty, finance, parenting, healthcare, food and drink, automotive and travel, with many more household names.
My strength is craft copy: long and short, online and offline, any topic and tone. I know digital best practice, from Facebook ad character counts to UX copy principles. I’m also happy to write for print and as a former journalist, I can research and write editorial features.
In brief, here’s what I write: websites, emails, social media posts, campaign lines, packaging, brochures, tone of voice guidelines, product copy, profiles, interviews and articles.
Work history
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Freelance senior copywriterVarious
London, United KingdomFreelance
2020
Clubhouse Studios – Adidas
Cubaka – Avanti West Coast
McCann Enterprise – Dorchester Collection, Verizon
Amplify – Adobe
Brooklyn Brothers – MINI
Cheil – Samsung
2019
Ogilvy – Boots Parenting Club
RAPP – Virgin Media, Ralph Lauren
Iris – Samsung, Alcon, Cinch
Clubhouse Studios – Adidas
MullenLowe – Aptamil
Stereo Creative – Converse, Virgin Atlantic
2018
Clubhouse Studios – Adidas Women
Ogilvy – Boots Parenting Club
Audio Network – Clientside
Communicator – Jack Daniels, Heineken, Chambord
Hometown London – Royal Caribbean
RAPP – Ralph Lauren, Mercedes-Benz, Virgin Media, PayPal
BBD Perfect Storm – Investec, PegasusLife
Amplify – Reeves
TeamSpirit – Investec
2017
Iris – Barclaycard
TBWA – Airbnb
Clubhouse Studios – Adidas Women
Splash Worldwide – Norwegian Air, Barratt Homes
SMP – Andrex, SanDisk
POSSIBLE – HSBC
Canon irista – Clientside
Arthur – PitPat, Crown Jewels
Grey X – Birds Eye
Skills
- Indesign
- Photoshop
- Strategy
- Copywriting
- Client Facing