Projects
- Epiduo: Band Together to Banish BullyingThe Band Together to Banish Bullying Project asked teens to share their stories about bullying through a custom YouTube page, and then invited musical artists and producers (Grammy nominated producer Clinton Sparks, country music singer/songwriter Kylie Morgan and California based rock band the Mowgli’s) to use these stories as inspiration to write and record a song. The goal was to turn the pain of bullying into something positive. We created a website to house all story submissions, several behind the scenes videos interviewing the artists, a lyric video, a music video and a great song that has over 6 million listens on Spotify. The website also created a place where teens could download the song for free, but with a catch- the only way to download it was to write something positive on a friend's social media, making it the first song in history you pay for with the currency of positivity.
- TNT Mob City HaberdasheryTo help launch TNT's new show "Mob City" we created a pop-up Haberdashery in Chelsea Market where people could buy vintage clothes and meet the actors. I hand-lettered the Haberdashery logo and designed all the printed materials, including price tags, shopping bags, matchboxes, sewing kits, and a ton of in-store signage. The pop-up store ended up being a huge success, with a lot of sales and buzz for the TV show.
- PNC BankFor 2015, PNC wanted a new brand campaign that could be used across all of their products and services. But unlike their previous work, they wanted the advertising to focus on storytelling and relatable human moments. So we created the “Know” campaign, showing how the financial insights provided by PNC can give their customers confidence in all aspects of their lives.
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Work history
Senior Art Director
Senior Art Director on accounts including PNC Bank, Champions Against Bullying, Outback Steakhouse, TNT Mob City, and Epiduo Acne Medication
Art Director
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Art Director on accounts including Chase Bank, Marriott Hotels, and Reebok
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Skills
- Advertising
- TV
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
Education
Advertising Design
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Art Direction and Advertising Communications