About me
With more than twelve years’ experience in content marketing agencies, I am an award-winning client services lead with an excellent record of developing and maintaining long-term client relationships.
I have worked with a broad range of UK and international brands across the retail, travel, property and membership sectors including Sainsbury’s, Tesco, Cathay Pacific, Swire Group and The Hong Kong Jockey Club. And, for them, with my talented teams, I’ve delivered insight-driven, customer-first, targeted content strategies which have driven real brand and commercial results. How’s that for a sentence full of buzzwords?!
Alongside growing client relationships, I thrive on leading and nurturing the teams within my agency to unlock their potential.
I took up the role of Managing Director for Cedar’s Hong Kong office in 2018 - growing my responsibilities to include the overall governance of the regional office.
Work history
Managing DirectorCedar
Hong KongFull Time
Leadership for Cedar's Hong Kong office. Responsibilities include:
- Leading the office and account strategies
- Nurturing and growing the relationship across our clients
- Overall governance including maintaining systems which ensure the smooth running of the office, and supporting the team on the day-to-day running of all projects
- Setting up team structures, roles and ways of working
- Working with our clients to help answer their business challenges
- Identifying and pursuing growth opportunities
- Championing the value of content marketing to our clients
Business DirectorCedar
- London, United KingdomFull Time
Client service lead on the Tesco account. Responsibilities included:
- Setting the account plans and supporting the teams to deliver this
- Leading and nurturing the relationship with Tesco clients and interagency representatives
- Owning multi-channel campaign briefs alongside governance across all Tesco content channels
- Ensuring all appropriate measurement metrics were in place to prove the effectiveness of content
- Creating, managing and delivering the retainer budget
- Supporting and developing direct reports and overall management across the account
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Education
M
M
Mini MBA in Marketing Grade A Marketing Week Mini MBA
- London, United Kingdom
U
U
MA Magazine Journalism - DistinctionUniversity of Sheffield
- Sheffield, United Kingdom
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Awards
C
C
Women to WatchCampaign Asia Pacific
Campaign's Women to Watch list represents 40 incredible stories of women with the skill and determination to not only succeed personally but also to lift others up around them.
Read more at: https://www.campaignasia.com/gallery/women-to-watch-2019-difference-makers-in-apac-marketing-and-communications/453869ScholarThe Marketing Academy
Chosen from 350 nominees for a place on the highly selective 9-month leadership scheme+ Show more