About me
A strategic thinking creative professional offering a unique skillset, gained working with international brands and leading global trend agencies. Helping brands to identify and action areas of growth to future-proof their business. Experienced in future trends and strategy, content creation and editing, concept development and apparel design in the active, lifestyle and heritage industries.
SKILLS & EXPERTISE
Forecasting / Researching and analysing the market to identify emerging key trends, monitoring innovation and consumer shifts to curate invaluable insights, tailored to a range of clients. Editing these insights and conclusions into compelling reports and presentations that help activate clients towards future solutions.
Content / Confident in planning, creating ,briefing and editing engaging content across fashion and lifestyle topics. This has taken the format of in-depth intelligence, technology and innovation pieces, through to industry highlights, event coverage and product direction.
Brand Development / Meeting the individual needs of a client through bespoke projects. Strategically aligning brand DNA and global strategies whilst identifying opportunities for brand growth, setting out design language and design guides, and providing direction on sourcing and marketing. Working with brands on planning and implementing change into their desired timeline.
Presentation / A skilled visual and verbal communicator. Practised in producing digestible presentations and reports for pitches and project deliveries. Confident in presenting to clients, individual teams and to broader audiences at trade shows and events.
Project & Team Management / Experienced in assessing project scope, project planning and ensuring timely deliverables. Practised in managing timelines and seasonal publishing schedules. A confident collaborator, across industries and specialisms, breaking down and assigning workload. Strong team management skills, providing support whilst ensuring objectives and required output are met.
Design & Development / Experienced in driving seasonal and sport specific design direction, across mens and women’s apparel. This involves trend direction, competitor analysis, range planning, development of colour pallets, silhouette and performance innovation. Continuing this direction and language through to product design and technical CAD’s.
Work history
Senior Editor - Consumer Insights, Active and WellnessWGSN
- London, United KingdomFull Time
WGSN is a global authority on consumer and design trends, providing future focused content and advisory services. They help brands to stay relevant by predicting the products, experiences and services people will need in the future.
Editor and department lead for active. Specialising in mens and women’s activewear, performance innovation, materials, and consumer insights.
Role included content planning, creation and editing, design and product direction through to strategy, sustainability, consultancy projects, event coverage and presenting.
Lead creative on consultancy projects worth up to 500k, writing reports that held a value of 50k each.
Key member of the internally focused sustainability board. Working on defining WGSN’s approach to sustainability, leading an internal content audit to improve the presence and actionability of sustainability within client facing content. Highest engaging clients include: Nike, Adidas, H&M, Zalando, New Balance, Samsung
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Senior Trend Designer and Consultant - Creative ProjectsTrendstop
- London, United KingdomFull Time
Trendstop is a global trend forecasting agency and creative consultancy.
Creating, delivering and pitching client specific projects in strategic and creative direction. Focusing on trend, concept, colour, materials, and range planning.
Tailoring projects to the client, taking into account their ethos, heritage, consumer and market share.
Leading the team on design projects from direction to development across apparel categories.
Key Clients included: Timberland, Smartwool, Gola, Aldi
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Skills
- Project Co-ordination
- Report Writing
- Analaysis
- Brand Developent
- Research Insight
- Product Strategy
- Strategic Thinking
- Presenting
- Emerging Technology
- Project Management
Education
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Foundation Studies in Art and Design, Distinction.City College Brighton & Hove
Brighton, United Kingdom
BA First Class Honours - Product Design and DevelopmentUniversity of The Arts London (UAL)
- London, United Kingdom