About me
I am a creative individual with excellent marketing and leadership skills, developed through attaining my two Certificates in Marketing and Management (CIM) and my degree in Marketing Communications BA (Hons), for which I graduated with a 2.1.
I have gained experience in PR, marketing, events, social media and sales, helping to develop my communication skills and enable me to easily adapt to different roles, striving to excel in every task or challenge I am faced with.
My time management skills were improved significantly through experience gained in organising events requiring critical timing. This, along with my enthusiasm and ability to work both on my own initiative as well as part of a team, are important attributes in the workplace.
Projects credited in
- SHOE HEAVENThe Shoe Heaven video was directed by Barney Pickard and Victoria Gaiger, Director of photography Rory Skeoch, edited by Dragos Teglas, digital effects by Insomnia. The film was created to promote the new Shoe Heaven department on Harrods Fifth Floor – the biggest luxury shoe department in the world.12
- Harrods Once Upon A ChristmasDiscover Peter Pumpernickel and Poppy Peasprout’s magical world of make-believe with Harrods’ Once Upon A Christmas. While a secret band of festive mice are hard at work making Harrods’ Christmas windows the best they can be, the mischievous pair are up to no good. Accidentally launching themselves into the midst of a troupe of dancing mice – much to the delight of Father Christmas – Peter and Poppy master the complicated ballet steps to dance their way to into the heart of the store windows in4
- Vogue Festival 2015Taking place on April 25 and April 26 at the Royal College of Art and the Royal Geographic Society, the Vogue Festival 2015 featured talks and masterclasses, as well as a host of activities including makeovers, Vogue cover shoots, design advice sessions and the chance to pick up limited-edition buys in the Vogue shop. John Galliano, Jean Paul Gaultier, Christian Louboutin, Bobbi Brown, Olivier Rousteing and Vogue's Lucinda Chambers were just a few of the speakers on the jam-packed schedule for
- Superbrands6
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Work history
P
P
Marketing ManagerPremier Promotional Products
Ryarsh, West Malling ME19, UKFull Time
Marketing
- Create flyers to accompany promotional marketing and direct mail campaigns
- Research and analyse market trends and identify target markets and how best to reach them
- Compile marketing strategies and set targets
- Monitor and report on the effectiveness of strategies and campaigns
- Organise the production of the annual catalogue
- Attend trade shows, conferences, meetings and training
Digital Marketing
- Conduct website and social media audits of competitors
- Design, manage and maintain the website
- Write and optimise content for the website, blog and social networking accounts (Facebook, Twitter, Google+, LinkedIn, YouTube and Pinterest)
- Use social media scheduling tools such as Hootsuite, Lightful and Buffer
- Manage online directory profiles
- Oversee pay per click ad management
- Use Adobe Photoshop and Illustrator to create content
- Track and analyse website traffic and provide internal reports and search engine optimization test results.
- Continually work on the SEO of the website and fix any errors or bugs in online content.
- Create and schedule e-shots using Constant Contact, monitor the success and attend webinars to gain tips on how to improve open rates and click throughs.
- Link building, online PR and developing an email outreach programme.
Training (3 weeks)
- Assess staff needs - social media, blogging and basic SEO training
- Design training materials and activities
- Coordinate training sessions internally and monitor the results
P
P
Sales Account ManagerPremier Promotional Products
- Ryarsh, West Malling ME19, UKFull Time
Sales Account Manager (9 months)
- Respond to customer enquiries, source products in line with a specific brief, deal with any issues
- Develop existing business relationships and pursue sales opportunities with new customers
- Negotiate pricing with suppliers and use QuoteWerks to build quotes
- Analysing product sales figures
- Customer appointments, present new product samples
- Keeping up-to-date with the latest innovative products, attending trade shows, conferences and networking events, monitoring competition
- Participation in sales meetings
Production (1 month)
- Update customers about the progress of their order
- Send purchase orders and invoices
- Monitor deliveries to ensure client deadlines are met
Recruitment (1 month)
- Create job descriptions
- Manage the stand at school career days
- Operate a work experience programme for students in local schools
- Shortlist appropriate candidates
- Conduct interviews
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Skills
- Google Adwords
- Google Analytics
- Social Media
- SEO
- Public Relations
- Promotional Campaigns
- Adobe Photoshop
- Canva
- Prezi
- Marketing
Education
B
B
BA (Hons) Marketing CommunicationsBournemouth University
- Bournemouth, United Kingdom
Grade: 2.1
Activities and Societies: Marketing Society, BU Snowriders (Skiing Society)
Final year modules:
- Developing Strategy for Global Markets
- Online Culture and Behaviour
- Social Communications
- Transnational and Multicultural Communications
- Dissertation: Exploring Consumers' Perceptions of Gender Neutral Fashion and Investigating how Clothing is used to Construct Gender Identities
Second year modules:
- Digital Communication Strategies
- Brands and Brand Communications
- International Marketing Communications
- Academic and Professional Research
- Customer Communication and Loyalty
- Planning and Launching New Products
First year modules:
- Fundamentals of Marketing
- Communication and Research Skills
- Consumer Culture and Behaviour
- Integration of Marketing, Advertising and PR
- Contemporary Media and Popular Culture
- Emerging Global Themes
I
I
A LevelsInvicta Grammar School
- Maidstone, United Kingdom
A level:
- Art Textiles (A*)
- Applied Business Studies (A)
- ICT (B)
- Psychology (D)
GCSE:
- Mathematics (A)
- Media (A*)
- English (BB)
- ICT (A)
- Science (AB)
- Drama (A*)
- Spanish (B)
- Art (A)
- Business Studies (C)
- R.E. (C)
Awards
J
J
Advanced Search Engine Optimisation Training (SEO)Jellyfish Training
B
B
Trained in Promotional Merchandise Qualification (TPM)British Promotional Merchandise Association
License 950941+ Show more