About me
I'm an experienced marketer and social media specialist, available to help manage your company’s social media presence across all of your platforms today.
I have experience delivering challenging marketing strategies for both global and start-up companies, enabling business growth through increased brand reputation and enhancing business sales through increased customer engagement.
I'm highly creative and can work with you to develop on-brand, eye-catching and engaging content to grow your social media presence, whilst also moderating comments on all of your pages.
Having a strong presence on social media has never been more important but it can often get neglected. So, if you would like someone take over the day-to-day running all things social then get in touch today.
Work history
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Marketing ExecutiveTotaljobs Group
- London, United KingdomFull Time
Totaljobs is a market leading online job board which helps recruiters and businesses hire the people they need.
I supported with the delivery of Totaljobs rebrand and multi-channel advertising campaign which took over a year to complete and had a budget of £1m+.
Implemented the comms strategy and collaborated with senior stakeholders to further enhance marketing strategies and customer experience journeys.
Developed and activated B2B marketing plans which increased brand reputation and drove commercial value.
Identified trends and established sales stories to help win deals of up to £150k.
Presented key marketing updates to sales teams based across the UK on a quarterly basis.
Natural ability to build healthy relationships with stakeholders including Design, Traffic, Lead Gen and Sales.
Worked alongside senior stakeholders from BI and Traffic on an initiative which drove £500k in revenue in Q1 alone.
Created engaging on-brand marketing collateral using InDesign and Photoshop for 4 brands within Totaljobs Group.
Delivered creative assets for Totaljobs main event of the year ahead of the deadline (video, social GIFFs, email, digital banners and brochures).
Supported with the delivery and attendance at industry events ensuring the stand engagement effectivity maximised the opportunity for sales conversations.
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Marketing CoordinatorHealGel
- London, United KingdomFull Time
HealGel is a cosmetic skin care brand developed by Harley Street surgeons to help with post-surgery scar repair and healing.
I reported to the Director and supervised all marketing outputs delivered by the business as the sole marketer.
Acted as the social media specialist and subject matter expert within the company.
Developed social media growth strategies for Instagram, Twitter and Facebook.
Successfully grew channels by creating and implementing engaging content, personally generating all photography and copy.
Promoted HealGel's trade show attendance across all social channels in the run up to the event and delivered engaging content across the 2-day event.
Created engaging stories and regularly held competitions on Instagram and Facebook to increase engagement and grow following.
Designed HealGel’s sample packaging which was produced and used in Liberty, Space NK, Fenwick and Feel Unique.
Design assets for the company website which are still being used on their homepage today.
Provided weekly reports on social following across Instagram, Twitter and Facebook to senior stakeholders.
Chaired monthly strategy meetings with external PR team and retail consultants.
Managed busy marketing calendar which included B2B and B2C activity.
Designed and scheduled email campaigns via MailChimp to increase click through rates.
Analysed and reported on traffic generated from email campaigns using Google Analytics to inform marketing strategy.
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Skills
- Clear Communication
- Creative
- Networking
- Commercial Acumen
- Data Analysis
- Organisation
- Digital Marketing
- Strategic Analysis
- Content Writing
- Photography
- Community Management
- Social Media Management
- Content Management
- SEO
- PPC
- Market Research
- Stakeholder Management
- Reporting
- Wordpress
- Adobe Indesign
- Adobe Photoshop
- Hootsuite
Education
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MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
2 day course on Powerful Marketing & Campaign Management
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Psychology BScCardiff Metropolitan University
- Cardiff, United Kingdom
I have always been interested in what motivates peoples actions which is why I chose to study Psychology and I have now taken these learnings into my marketing career.
Dissertation on The Power of First Impressions.