About me

In May 2023, I will graduate from Falmouth University with a degree in Fashion Marketing and an awareness of the industry, having completed several self-initiated work experience placements and micro-internships with big brands such as Burberry and Mercedes-AMG Petronas F1 Team. I have experience working in Internal Communications, Fabric and Trim Development, PR and Digital Marketing. I have experienced Buying through modules taught in my second year at University. Industry placements, studying and freelancing have taught me to be organised and efficient, to work on my own initiative and within a team, to uphold excellent time keeping when working to schedules and managing content plans for myself and clients. I understand the importance of communicating effectively at all times.

PostsProjectsExperienceTeam

Projects

• 3

  Hermès EscapeHypothetical campaign proposal aimed to bring younger consumers into the brand. Hermès Escape is a series of themed escape room experiences, situated in the brands key global market. The work below is my proposal and rational for the campaign.

Work history

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Internal Communications Assistant (intern)Mercedes-AMG Petronas F1 Team
Jul 2022 - Jul 2022Brackley, United KingdomInternship
Assisting the Head of Internal Communications, Nicole Bearne, I engaged with medium to large-scale event coordination tasks.The annual Summer Day hosted for team members had numbers in attendance of over 3000. My role required me to refine the guest list, manage changes to circumstances and organise activities. I maintained communication with logistics and distribution teams and relayed relevant information to the events team at the hosting venue.
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Marketing and PR (intern)Aspects Holidays
Jul 2021 - Jul 2021Hayle, United KingdomInternship
Highlights of my time at Aspects were producing organic content for the company’s Instagram and writing blog posts for their website.The blog targets holidaymakers who do not know the area well. I used my background in fashion to create a post which rounded up the best small local fashion brands. I was also responsible for writing a press release, analysing engagement rates across owned social media platforms, updating property descriptions on the website and had the opportunity to learn more about SEO.

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Skills

• Social Media Marketing
• Digital Marketing
• Editing
• Project Planning
• Event Coordination
• Production
• Creative Writing
• Final Cut Pro
• Adobe

Education

BA (Hons) Fashion MarketingFalmouth University
Sep 2020Falmouth, United Kingdom
First Class Honours CIM accredited degree
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MA Luxury Brand ManagementRegent' s University London
Aug 2023 - Aug 2024London, United Kingdom
Distinction CMI Accredited Degree