With over seven years experience of running social channels and devising strategy for news and lifestyle publications from British GQ and Time Out to Metro.co.uk to The Telegraph, I've steered through the Metaverse, Twitter Moments, Instant Articles and lassoed the likes of Instagram Reels, TikTok and Threads.
I've also written articles on health, relationships, film, theatre and travel for the likes of Teen Vogue, Cosmopolitan and Refinery29, and interviewed the occasional celeb. Tim Minchin - what a guy.
In my spare time you'll usually find me lifting baby weights at the gym, listening to the latest investigative podcast, watching a musical (55 and counting), at a country music gig or enjoying a Peroni or Old Fashioned at the pub.
Work history
Senior Social Media EditorTime Out Group
London, United Kingdom
• Commissioned & edited social-first features & transformed them into engaging multimedia packages
• Wrote entertainment articles including profile features, film, theatre, travel & lifestyle articles
• Managed & motivated a small social team made up of a social media editor & freelance video editor
• Set daily agendas & deadlines, allocated workloads & managed schedules on Dash Hudson & Trello
• Translated news & features into social & video content & launched Threads & Whatsapp channels
• Shot & edited video content for Instagram & TikTok using Rode microphones & Motiv & CapCut apps
• Deepened engagement by launching audience reply carousels & asking for reader recommendations
• Doubled reach & increased video views by 85% on Instagram & doubled Gen Z audience in 2023
• Pitched 5/10 best performing Instagram videos of all time e.g. Poshco which earned 1.3 million views
• Created informative/witty TikTok videos surpassing 1M views e.g. Jurassic World + Covent Garden
• Introduced voxpops, sourced UGC & wrote & edited greenscreen scripts in Time Out’s tone & style
• Rolled out covers, managed & delivered partnership agreements & wrote weekly performance reports
• Negotiated positive outcomes with talent & PRs when securing sign-off on cover images & collab posts
Social Media EditorThe Telegraph
London, United KingdomFull Time
• Part of a record-breaking team which had its best monthly subscriptions of 3k during my tenure
• Used Twitter Moments to highlight paywall content to grow the brand’s paid subscription base
• Grew Instagram followers by 55k & increased post engagement on Facebook by 59% in six months
• Pitched daily social-led stories, which I sourced, commissioned & packaged for print, digital & social media, to the editor-in-chief. Topic areas include ethnicity, culture, health, activism & pop culture
• Created comprehensive daily performance reports via Adobe Analytics, Google Analytics & Data Studio
• Used Twitter, TikTok, Crowdtangle & Google Trends to source fresh, pre-trending stories & new writers, allocated comment pieces to regular columnists & used the main feed to maximise exposure
• Commissioned & designed daily graphics & video assets for stories expected to generate buzz e.g. President Biden & endometriosis & wrote about pandemic pregnancy & mental health
• Worked with Design & Picture teams to project manage Twitter Moments & ‘Mythbuster’ packages
• Led large seminars on social media optimisation for fashion, luxury, beauty & magazine teams
• Utilised my commercial nous to pinpoint stories to make free to read in order to drive subscriptions
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