I’m Jessica, nice to meet you.
Born and raised in Varese, a small town in Italy just above Milan, the capital of fashion. I’ve been shaped in UK and currently getting the final touch in…
well, around the world.
Like many designers, I grew up with a passion for drawing and artistic purs…
no, hold on... that’s no me!
True story is that I was a lazy teenager and when I had to choose the high school
I only had one mission: going for the easiest one.
So I went to the artistic high school and surprisingly it turned out that I loved it.
I graduated in Visual Communication in 2006 and since then my career as a graphic designer started. I haven’t regretted yet.
Sky Italia was my first client in my first communication agency.
I worked with them 6 years and I basically learnt how to do this job.
ALT, BTL, packagings, branding, logos, guidelines, media events, just to name
some of the skills I’ve got the chance to experiment.
Samsung was the second main client. I worked with them 2 years and half.
It was love at first sight, lot of of passion, but, as the saying goes, all good things must come to an end.
So, 4 years ago I decided I needed a change in my life.
I left everything I got in Italy: job, house, car, family and friends and I moved to London with a luggage full of dreams… and clothes, of course!
Oh, did I mention I couldn’t speak a word of English? Well, I couldn’t.
I had two main goals tough: learning English and going to work as a graphic designer at an English company.
It was a bit of struggle at the beginning, but I can definitely say that was the best decision I’ve ever made and it led me to one of the biggest company in UK,
GVC - Ladbrokes Coral.
I worked in Ladbrokes Coral for over 2 years delivering stunning press ads for UK newspapers and attractive banners for the website.
I’m currently travelling, but I always have one foot in the world of print, one foot in the world of pixels, and a love for both; a good sense of humor and a new mission: finding some amazing people to work with.
Projects
- UI & UX design of MakeABreak App"Make a Break" is an application that allows you to create a personalised breaks within your office’s coffee machines. After login into the system, you have the possibility to scroll down all the breaks already made by your colleagues or create a new one. When you create a break you can decide if make it private or public. If it’s public is going to the homepage automatically. The application will send you alerts either if a break has been modified or as friend joints your break. The user can
- LadbrokesLadbrokes is the UK’s most famous sports betting brand. At that time it was going through a re-branding era. It needed a new brand purpose that helped make the iconic red visible even to a younger generation. The brand essence could be enclosed in three little sentences: everybody in, fun comes first and real fans. So, is there anything more fun, social and entertainment of a snail who competes in a horse race?
- LD MarketLD Market is a supermarket with its own line of products. The lack of clear positioning, communication problems and low brand knowledge among the audience were the major issues for the company. As a team, we decided that new bright, stylish and modern packagings will no doubt attract the attention of the costumers. Here some of the packagings and labels design I have realised for them.
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Work history
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Senior Graphic DesignerLadbrokes Coral
- GibraltarFull Time
Creating and managing ‘Below the Line’ communication for the UK newspapers.
From initial briefing to the development of brochures, magazines, leaflets & banners.
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Middleweight Graphic DesignerLitt BigHorn
- Milan, ItalyFull Time
Creating and managing of the Below the Line communication in technology sector.
From the initial briefing until to the development of materials which brochure, magazine, leaflet and folder.
Main Client: Samsung
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Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Typography
- Logo Design
- Digital Design
- Marketing Communications
- Web Design
- UI Design
Education
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Bachelor DegreeUniversite Europenne Jean Monnet
- Brussels, Belgium