Writer and editor with over six years' experience producing multi-channel content for travel and lifestyle brands. Currently Associate Editor at easyJet Traveller magazine – easyJet's award-winning in-flight magazine, read by over six million people monthly.
As a journalist, I've travelled Europe and beyond seeking out the world's tastiest food, plushest hotels, and most interesting people. Past bylines include Fodor's, Time Out Israel, The Calvert Journal, Eurostar's Metropolitan, and in-flight mags like American Way and b. inspired.
I also help brands communicate effectively with the people they want to reach. I've been on the launch team for Airbnb Plus and The Times Expert Traveller, and have spearheaded content strategy for brands like Patch, Fy!, and Silly Greens. Friendly, conversion-driving copy is what I do best.
Skilled in: content creation, SEO, Google Analytics, UX, direct marketing, website copy, social media management, and Adobe Creative Cloud. A CMS doesn't faze me, and I have extensive experience in both digital and print.
I'm always open to commissions and new projects. You can find out more about what I do and see some of my work at www.jessicaprupas.com.
Projects
Work history
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Associate EditorInk Global
London, United KingdomFull Time
Working on the easyJet account, I oversee several sections of easyJet Traveller - the airline's zeitgeisty, multi-award-winning mag. Duties include:
- Writing, planning, and commissioning content from a global network of freelancers - from restaurant and hotel reviews, to quirky city roundups and in-depth features. Editing all content to fit house style
- Controlling and optimising a budget
- Working with the Art Director on layouts and collaborating with Picture Editors to select the best photography for my sections
- Supporting the Editor with the day-to-day production of the mag by contributing ideas, writing features, and carrying out destination research where required
- Working directly with the client to plan content around their marketing agenda - including an integrated campaign to support the launch of easyJet Holidays, the brand's new all-in-one vacation vertical
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Editor and CopywriterAllegra Events
- London, United KingdomFreelance
I was hired on a short-term contract to produce content in support of the London Coffee Festival, one of the most widely-attended events in the coffee industry. I wrote digital newsletters and SEO-rich website content, and co-edited the festival’s flagship magazine (print circulation 50 000).
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Skills
- Writing
- Copywriting
- Editorial Content
- Editing
- Social Media
- Sub-editing
- Brand Storytelling
- Brand Tone
- SEO
- Direct Marketing
Education
MAGoldsmiths, University of London
- London, United Kingdom
MA in Media and Communications.
Wrote my dissertation on banal nationalism and colonial nostalgia in The Great British Bake-Off.
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BALeeds University
- Leeds, United Kingdom
Semester abroad
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