Senior Visual Designer with 10+ years of experience working in the design industry. With strength in bringing brands to life, stretching the boundaries of what’s possible with insight, purpose and storytelling. Skilled with the most used Design tools and interpersonal skills, I help brands to express themselves and stand out.
My work is inspired by my Latin American origins where colours, patterns and textures have a great role, combined with my life in London full of multicultural influences everywhere. I produce work that's eye-pleasing but also thoughtful.
Projects
- Idean Global IlustrationsCreation of an Illustration's design system that is currently being used globally in all Idean studios. It's based on the use of customised Idean marks and branded brushes that represent the imperfect human touch and embodies the 'Fearlessly Human' motto, the foundation of the new branding.
- BBC Digital ArchiveDMI was an attempt by the BBC to move away with videotapes and create a kind of "internal YouTube" of archive content that staff could access, upload, edit and then air from their computers" (The Guardian-2014). Although this project was never fully integrated into the BBC ways of working, some of the functionalities are.
- Idean London - MarketingIn my current position, I create London studio's Marketing assets, making sure they are all beautifully crafted and aligned under our brand guidelines. I also help other designers and no designers across our studio to deliver assets at the higher standards, onboard new joiners and share assets across our global studios around the world.
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