I’m a creative, commercially minded marketing manager based in London. I have a background working in startups and cultivate an active interest in all things food.
Mother is a start up founded in 2014 with a goal of reinventing the outdated world of vending, helping busy people to eat better. I was brought on to work on their social media content strategy and relaunch their social channels.
A pioneer of organic home delivery, Abel & Cole is a well-established online grocer, known for supplying organic, ethical products to homes across the UK. As part of the marketing team, I manage key acquisition channels from strategy through to execution, with a focus on digital channels. My work on paid social strategy led to an increase in purchases of +120% YoY and was featured by Facebook as a case study.
Deliveroo works with great restaurants to deliver food to consumers quickly. Founded in 2012, Deliveroo has woven itself into the fabric of London life and changed the way consumers see takeaway food. Reporting directly to the Head of Marketing, I worked with the Core UK Marketing Team and channel leads to develop and execute quarterly plans focused on acquisition driving activities.