About me
I’m a creative, commercially minded marketing manager based in London.
I have a background working in startups and cultivate an active interest in all things food.
Projects
- Abel & Cole Paid Social StrategyI worked on Abel & Cole's digital paid social strategy - from strategy through to content and execution. I structured our campaigns into a three part funnel, with creative aligned to each step of the journey: 1. Awareness: top of funnel boosted brand posts and video, to bring to top of mind, inspire and engage. 2. Discovery: targeting lookalike and interest based audiences with content unique to each segment to serve customers products and reasons to shop that are specific to them. Optimised
Work history
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Social Media ConsultantMother
London, United KingdomFreelance
Mother is a start up founded in 2014 with a goal of reinventing the outdated world of vending, helping busy people to eat better. I was brought on to work on their social media content strategy and relaunch their social channels.
Marketing ManagerAbel & Cole
London, United KingdomFull Time
A pioneer of organic home delivery, Abel & Cole is a well-established online grocer, known for supplying organic, ethical products to homes across the UK. As part of the marketing team, I manage key acquisition channels from strategy through to execution, with a focus on digital channels.
My work on paid social strategy led to an increase in purchases of +120% YoY and was featured by Facebook as a case study.
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Skills
- Content
- Social Media
- Marketing Strategy
- Social Content Strategy
- Content Creation
- Analytics
- Marketing
- Copywriting
- Social Media Marketing
- Digital Marketing
Education
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BA History, Upper Second Class HonoursThe University of Exeter
Exeter, United Kingdom
Google AnalyticsGeneral Assembly
- London, United Kingdom
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