Work history
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Digital Communications OfficerKMBC
- Huyton, UKFull Time
- Manage the council’s electronic information channels and recommend areas of development to ensure a dynamic, updated and interactive online presence.
- To review, monitor and advise on the information architecture of the council’s internet and intranet in line with corporate and national guidelines.
- Create compelling, high-quality copy for digital channels with an emphasis on accessibility.
- Maintain existing websites and develop new sites, using current web technologies such as HTML and CSS in addition to a variety of content management systems (CMS)
- Assist in the development of standards guides, policy and protocols to maintain the integrity of the council’s digital channels and to offer advice on communication including Plain English, house style, writing for the web and web accessibility good practice
- Maintain good working relationships with external web providers / consultants and the council’s IT service
- Be a key point of contact for the council’s web team – offering advice, guidance and solutions to meet business needs and meet corporate objectives
- Keep abreast of new digital trends and technologies and assess their relevance and potential impact on the council’s digital channels
- Monitor and report on the effectiveness of corporate websites and services and use this intelligence to develop strategies to maximise user engagement via digital channels
- Work closely with Communications colleagues to advise on the potential for digital marketing opportunities to support their work
- Monitor and contribute to the council’s social media activity including scheduling and posting updates and responding to enquiries.
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Digital Marketing ExecutiveWealth at work
- Liverpool, United KingdomFull Time
A key support position responsible for the delivery of marketing activities and online communications; including lead-generation and retention campaigns.
- Help to produce creative ideas and concepts for online/offline marketing campaigns and client pitches
- Generating email campaigns to promote seminars and training activities
- Place digital media advertising and promotional initiatives (i.e. banner, PPC and 'link building')
- Measure online/digital campaigns via Google Analytics and other reporting/traffic tracking
- Manage and update content on the group's website, using WordPress CMS
- Assist senior management with on-going development of the company’s e-commerce channel
- Provide occasional input and support to SEO activities
- Other adhoc departmental marketing, PR and e-commerce involvement, as required.
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Skills
- Digital Media
- Mobile
- Websites
- CSS
- Email Marketing
- Html
- Internet Marketing
- Web Production
- Communications
- Office
- Photoshop
- Word
Education
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BA (honsUniversity of Lincoln
- Lincoln, United Kingdom
Media Communications