Jessica Watkins

Marketing Manager - Events & Communications

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  • LocationArlesey, United Kingdom

Projects

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About me

 

A highly motivated and ambitious marketing professional, with experience in a variety of sectors. A confident manager and excellent communicator, I am comfortable leading and developing a team. My strengths lie in strategy development and project management, and I am inspired by the use of innovative marketing techniques and the opportunity to develop and communicate a brand’s offering. Having held the position of Marketing Manager for a number of years, I am now looking to take the next step in my career progression.

Skills

 

  • Advertising
  • Events
  • Film
  • Marketing PR
  • Conference
  • Exhibition
  • Project Management
  • Event Organisation
  • Event Planning
  • Excel
  • Office
  • Powerpoint
  • Word
  • Team Management and Leadership

Work history

Currently

Marketing Manager Events & Communications

Microsoft Research

Aug 2015
  • Managing a team of 3 internally, as well as a range of internationally-based V-teams, and working closely with both the researchers and business staff in the Microsoft Research Cambridge lab, supporting their projects, programmes and initiatives. Working closely with the Senior Leadership team based in Cambridge, as well as key teams within the wider Technology & Research division, and Microsoft subsidiaries, to ensure consistent promotion of the brand’s image through strategic implementation of the Marketing Communications plan. Responsible for managing the planning and tactical execution of several large-scale key events, as well as the organisation of corporate participation in external industry events. Management of inter-company communications, including the production and maintenance of internal MarComms assets, and maintenance of the externally facing website, as well as presence on other company sites. Leading the social media strategy and activity. Planning, measurement and analysis of data to benchmark the success of communications.

2015

Senior Marketing Communications & Events Officer

Bridgend College

Feb 2013 - Feb 2015
  • Held sole responsibility for developing revenue streams for the College through the hire of campus facilities, and partnering with local organisations to run a range of events designed to improve brand awareness and reputation. Paralell to this I led a team of four in developing and executing a local communications strategy for target audiences spanning a wide range of demographics, and including both teaching and support staff, based over five different campuses across south Wales.

2013

Marketing, Events and PR

Working Holiday

Mar 2012 - Jan 2013
  • Contract positions held whilst on a working holiday Brisbane, Australia Publicity department - Queensland Performing Arts Centre www.qpac.com.au Events department - Chamber of Commerce and Industry Queensland www.cciq.com.au Marketing and Communications department - Queensland Treasury Corporation www.qtc.qld.gov.au

2012

Exhibitions Marketing Manager

Incisive Media

Apr 2010 - Mar 2012
  • Responsible for a team of two marketing assistants, working on a portfolio of 4 B2B exhibitions, under 3 of the company’s leading publication titles. Tasked with ensuring that these were run more efficiently, challenges included developing strategies to streamline processes, analysing all promotional channels, increasing ROI and expanding where possible, whilst adhering strictly to budgets and deadlines, and fitting the exhibitions seamlessly into brand portfolios.

2010

Senior Marketing Executive

Reed Exhibitions

Mar 2007 - Apr 2010
  • Worked across a global portfolio of 5 market-leading travel tradeshows. Managed 3rd party agencies, business development, print and online visitor and exhibitor communications.

Education

2009

Professional Diploma in Marketing

Chartered Institute of Marketing

Aug 2008 - May 2009

    2004

    Sc(hons) BBusiness Administration and German

    Aston University

    Aug 2000 - May 2004