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I am a Senior Account Executive in Advertising working across Jeep, Alfa Romeo and previously also for Novotel & Mercure Hotels. My experience has focused on social; both paid and organic, digital display, eCRM and website. With experience in OOH and TVC. During my time in the industry I have also gained a Distinction in the 2018 IPA Certificate that put me in the top 11.1% of the 1,113 participants. The course discussed the whole creative process, industry practices and key concepts. I run a small personal blog in my downtime that allows me to explore my writing and photography. Head to the link below to see my site. When I’m not tinkering on my site you’ll find me running around Central London and foolishly signing up for Half Marathons. While enabled by my boyfriend’s touring schedule you’ll also catch me travelling to wherever I can, highlights so far have been Tokyo, Thailand, Atlanta and LA.Locked Pro Plan feature
Successfully transitioning to Possible to manage the day-to-day digital and social activity for Jeep, Alfa Romeo and Mopar and see all accounts through the quarter change over. Working closely with the Social Media Manager to prepare and present to the client monthly content calendars. In close partnership with a Producer working together to prepare for social content creation at Goodwood.
Introduced as a day-to-day contact for Accor Hotels in addition to FCA. Working together closely with a Producer and direct oversight from the Client Services Director and Senior Account Manager from concept to delivery. Ensuring the CSD & SAM are supported, managing account finance and communicating project status to client. Greater independent management of FCA brands’ Abarth, Fiat Pro and now Jeep. Consistently providing quarterly timing plans, status meetings, estimates, resource allocation, brief development and reconciliations while ensuring all assets are on time. Alongside seeking creative opportunities by communicating deliverable concepts to the client. Involved in interviewing prospective interns and leading mentoring. Organising weekly performance catch-ups, instigating all-agency shadowing and IPA course learning to help effectively grow their industry understanding. Demonstrating initiative and time management skills by volunteering for a new business pitch. Combined with day-day FCA account responsibilities, learning quickly to co-ordinate all departments for daily meetings, identifying timelines and preparing contact reports to pinpoint key meeting outcomes.
Successfully becoming a full-term member of the team after 2 months out of a 3-month internship and allocated lead day-day contact for Abarth and Fiat Pro with direct oversight from the Fiat Senior Account Manager.
Motivated to complete the IPA Foundation Certificate to develop Strategy and Client Service skills and explore campaign development from concept to delivery across all sections of the industry.