Jessie Badal

Senior digital marketing managerGermany
+ Info


Chhaya Kapila
Chloe Eaton
Melissa Constantinou

Jessie Badal

Senior digital marketing managerGermany
Projects credited in
  • UBS Nobel Perspectives - Poke
    UBS Nobel Perspectives - PokeBring the complex work of Nobel Laureates in Economic Sciences to a social audience and engage the audience with the UBS brand.
  • adidas - Bra Finder
    adidas - Bra Finderadidas Womenswear appointed ODD to work on a very particular brief. Following the success of this campaign, ODD has gone on to work on the adidas by Stella McCartney range. Ambition As one of the world’s leading authorities on sportswear, adidas wanted to educate women on the importance of wearing the right sports bra. We were asked for an integrated campaign that would kick-start an on-going conversation with young women, empowering and inspiring them to ‘meet their match’. The ODD Solution It’s a sensitive topic to broach, but with 80% of women wearing the wrong sports bra, it’s an important and relevant one. Finding the right tone of voice – a good balance between conversational and educational – was integral to the success of this campaign. We filmed a global in-retail video that used typography and a conversational tone to state the facts. This was supported by  attention-grabbing OOH, editorial, social media, and in-gym experiential events that encouraged women to dump their old sports bra in exchange for a discount on a new adidas one. We also developed the campaign’s ecommerce hub: The ‘bra finder’. The personalised service drives ecommerce sales by guiding consumers through a series of questions to find the most ideal adidas bra for them. Beautiful Effectiveness The campaign was adopted in multiple markets, including the Middle East, South & Latin America, UK and Spain, helping to ensure women everywhere have the right support for their sport.
  • adidas x Stella McCartney
    adidas x Stella McCartneyadidas x Stella McCartney space in House of adidas, Harrods Fall/ Winter 15 collection launch
+ Show more
  • Digital Marketing
  • Marketing Strategy
  • Customer Journey
  • CRM
  • Campaign Activation
  • Integrated Marketing
  • Social Media Marketing
  • Content Marketing
  • Analysis Insights
  • Brand Communication Planning