I work with a wide range of leading brands and organisations providing freelance marketing, digital and PR consultation and support. Clients include Tate, V&A, Barbican Centre, Wellcome Collection, Friends of the Earth, British Museum, Whitechapel Gallery, Shakespeare Birthplace Trust and National Portrait Gallery.
I can help you with:
- developing marketing and digital strategies
- planning and roll out of campaigns
- managing teams
- social media and digital marketing
- partnership development
- tourism marketing
- market research
- recruitment and staff training
- copywriting and editing
- conference presentations
- PR
My experience:
- worked in and with charities and cultural organisations for over 15 years
- expertise in managing outstanding, integrated campaigns
- highlights include AI: More than Human at Barbican, Plastic Free Future for Friends of the Earth, Modigliani at Tate Modern, Hokusai and Grayson Perry at the British Museum, Hockney for Tate Membership, Michael Jackson and Picasso Portraits at the National Portrait Gallery and many more
- wrote the V&A's tourism marketing strategy and recommendations for an audience segmentation
- worked with top brands on partnerships and sponsorships including Facebook, Samsung and Louis Vuitton
International work, conferences, workshops & articles:
- Social Media Training Workshop, Shakespeare Birthplace Trust, 2017
- 'Telling 360 Degree Stories', Arts Marketing Association (AMA) Conference, 2016
- 'Marketing the arts in the U.K.' Arts marketing conference, Poland, 2016
- Marketing and communications advisor at a Leadership Training Programme in India, 2014
- 'Word of Mouth in a Sociable Media World', Arts Marketing Association (AMA) Conference, 2012
- 'Culture Segments: unlocking potential', 21st Century Arts Conference, New Zealand, 2012
- Guest lecture at the London Metropolitan University, 2012
- Published on the Arts Marketing Association's (AMA) Culture Hive
Projects
Work history
Marketing ConsultantNational Gallery
London, United KingdomFreelance
Ongoing marketing consultancy since February 2018 for the Wellcome Collection, the free visitor destination for the incurably curious.
- Marketing consultant for an audience segmentation.
- Marketing lead for exhibitions 'Teeth', 'Living with Buildings: Health and Architecture' and 'Smoke and Mirrors: The Psychology of Magic'.
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Marketing ConsultantThe British Museum
London, United KingdomFreelance
The British Museum is the UK's number 1 cultural attraction with over 6.8 million visitors.
I have provided marketing consultancy for a range of projects since February 2017, including:
- Marketing consultant for the development of family trails, Nov 2018 - January 2019.
- Marketing lead on the marketing campaign for the sell-out exhibition 'Hokusai: beyond the Great Wave' and the world-wide cinema screening and BBC documentary 'Hokusai: old man crazy to paint' - shortlisted for Screen International event Cinema marketing campaign of the year.
- Marketing support for the exhibition 'American Dream: Pop to the Present'
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting
- Digital Marketing
- Brand Marketing
- Email Marketing
- Event Organisation
- Market Research
- Content and Media Writing
Education
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Professional Diploma in MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
Modules covered:
- Marketing Management in Practice
- Marketing Communications
- Marketing Planning
- Marketing Research
BA Anthropology and CommunicationsGoldsmiths, University of London
- London, United Kingdom
BA: 2.1 in Anthropology and Communications. Plus co-host on student radio Wired for 2 years, photography and documentary film making classes, fundraising activities.