About me
Global marketing and communication professional, responsible for driving the top UK and European brands internationally.
Excellent knowledge and command of brand strategy as well as commercial execution including driving the business, enhancing positioning and creating regionally relevant initiatives.
Strengths: digital marketing, performance marketing, content marketing, media & influencer relation
Work history
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Digital StrategistHylink Digital Solutions
London, United KingdomFull Time
Helping client brands to achieve outstanding commercial results through solid Chinese brand and digital strategy and execution, to make sure the business objectives are met with relevant and creative outlets, including China digital and social media strategy, influencer marketing and CRM programmes for Chinese customers.
Key client: Selfridges, Harvey Nichols, Elvie, Tusting
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Chinese Business ManagerThe Cambridge Satchel Company
- Cambridge, United KingdomFull Time
Help CSC to achieve Chinese sales target through managing Tmall store and Chinese website.
Develop CSC's brand awareness through building CSC's Chinese social media, and developing PR or influencer collaboration activities.
Skills
- Communications
- Relationship Management
- Marketing Strategy
- Social Media Marketing
- Content and Media Writing
- Public Relations
- Operations
- Retail Marketing
- Chinese