Jiaying (Frida) Chen
Available

Jiaying (Frida) Chen

Art directorBerlin, Germany
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Ekin Can Bayrakdar
Kran Kullar
Nikky Lyle
Jiaying (Frida) Chen
Available

Jiaying (Frida) Chen

Art directorBerlin, Germany
About me
I am a digital art director and graphic designer specializing in fashion advertising. I have worked in social media management, content creation, graphic design and branding art direction for more than 2 years. In order to fulfill the ultimate goals of marketing strategies, growing traffic and building up customer bonds and brand loyalty, I create various graphic design, visual artworks and demonstrate identity and ideology of the brands. I am also a multidisciplinary artist whose works focus on cognitive capitalism, political philosophy and bio-politics. I attended two exhibitions in London in 2019 where I showcased my installations/ digital media works. In February 2020, I attended an artist talk in Berlin as visual artist to share my ongoing work regarding liquid surveillance.
Projects
  • Moodboards for art direction, photography, styling and marketing strategies
    Moodboards for art direction, photography, styling and marketing strategiesThose moodboards were created by me in order to implement our art direction and photography but also online marketing strategies.
  • Art Direction, Styling and Fashion Design
    Art Direction, Styling and Fashion Design
  • Digital Art direction and Graphic Design
    Digital Art direction and Graphic DesignDesign projects include: Newsletters design, poster design, visual branding design etc.
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Work history
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    K
    Freelance Graphic DesignerKCA-Lab
     - Berlin, GermanyFreelance
    Main responsibilities : creating graphic design layout and aesthetics for brand visual identity, weekly newsletters design, Google ads, video editing, social media design.
    H
    H
    Social Media and Creative AssistantHussein Chalayan
     - London, United KingdomInternship
    Main responsibilities: social media content creation and management; performance monitoring and analysis; graphic design for posters, campaigns, weekly newsletters; art direction and photography for anniversary product; Chinese social media management and editorials; Chinese marketing; Customer service and stock inventory assistance.
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Skills
  • Art Design
  • Art Direction
  • Graphic Art
  • Creating Moodboards
  • Adobe Creative Suite
  • Styling
  • Graphic Design
  • Creative Design
  • Visual Branding
  • Visual Display
Education
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    Masters of ArtsGoldsmiths, University of London
    London, United Kingdom
    Completed Master degree in Contemporary Art Theory and passed with Distinction. Focused research : trans-cultural memory studies, spatial biopolitics.
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    C
    Online CourseCalifornia Institute of the Arts
     - United States
    Completed online short course of Fundamentals of Graphic Design. Course content includes: graphic design terminology, imagemaking, typography and color theory.
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