Proven creative achievements, interpersonal skills, organisation and time management skills developed through media and marketing work. Currently working within a marketing capacity for Tesco’s F&F clothing line, prior to which I worked as a marketing intern at Media 10 Limited
• Analysing line performance to enable stock allocation and business planning to drive sales in line with merchandising team plans. • Collaborating with merchandising teams, providing lines of open communication and promoting distribution strategies. • Performing a vital role in building retail relationships to identify and drive opportunities. • Managing stock from allocation to replenishment, using and maintaining all tools. • Reviewing weekly sales information (including ROS analysis, bestsellers, and cover sheets), deciding with Senior Allocator and merchandising teams on next step actions to be taken for priority stores and lines. • Producing department performance analysis for the Assistant Merchandise Planners. • Maintaining all allocation related data accurately and distributing allocation reports. • Allocating stock to new store openings and following refits whilst monitoring the package builds in a timely manner. • Visiting and liaising with stores to gain a better understanding of the impact of allocations/ replenishment and store stock profiles.
• Creating strategies for social media campaigns heavily focused on analytics and insight for artists. • Guiding the release of up and coming artists around London by cultivating fan base using well-timed and organised marketing campaigns. • Liaising with venues and artist managers. • Carrying out music production, clothing design and film direction. • Currently managing four artists whose content has been featured in high profile corporations such as Highsnobiety, HypeBeast, BBC, Complex & ColorsBerlin.
• Assisted the marketing team with various projects during a three month internship. • Managed a small team to promote and successfully market 100% Design (part of London Design Festival), ITV's This Morning Live and the Clerkenwell Design Week. • Used Adobe InDesign and Photoshop to create and edit marketing material such as ad campaigns, flyers and social media graphics. • Used innovative methods to create eye catching, compelling, SEO friendly links around the Media 10 brand and products and distributing via social media, blog sand other digital platforms. • Utilised social media platforms such as company Facebook, Twitter/ Tweetdeck and Instagram to promote sales/products and to keep customers informed of relevant news. • Email communications with internal and external stakeholders to cascade information on offers and information using Mail Chimp. • Analysed marketing results to look for opportunities and reporting directly to manager. • Drafted press releases for the design shows.
• Dealt with telephone queries from clients, filing information according to NHS regulations, and data entry. • Organised and arranging appointments for meetings. • Liaised with colleagues and external contacts to book travel and accommodation. • Sorted and distributed incoming post and organised outgoing post.