Projects credited in
- Brooks England #OnTheRivetTHE CHALLENGE The C13 saddle was Brooks England's re-entry into the pro cycling world. After 75 years, they had lost their reputation amongst the pros. No serious cyclists would listen to Brooks talking about competition saddles. So we stayed silent. On the rivet “Extreme physical exertion. As hard as you can.” The C13 had rivets to get pro cyclists literally back #OnTheRivet for the first time this century. THE STRATEGY 1. Finding our audience with a pre-release testing 2. Telling an e3