Experienced Senior/Lead Designer with a demonstrated history of branding and marketing designs based in London. Skilled in Pitch presentation design, Retail food branding, Campaign design, Corporate visual identity guidelines, Design management, Adobe Creative programs, and Visual communication. Strong arts and design professional with a MA focused in Graphic Design from University of the Arts London.
Projects credited in
- itsu social media creative direction & strategyI developed and executed a new social media strategy for itsu in 2018 which grew fans and engagement significantly as well as consolidating a stronger more confident creative direction & style and communicating the key messaging in itsu's 2018 brand strategy.
Work history
Global Senior DesignerJust Eat Takeaway.com
Fleet Place House, 2 Fleet Pl, London EC4M 7RF, UKFull Time
Senior Graphic Designeritsu
- Partnership House, Carlisle Pl, London SW1P 1BX, UKFull Time
• Designed itsu grocery products (from the design concept to launch): itsu crispy seaweed thin, itsu popcorn, itsu prawn cracker, itsu zen water, itsu detox juice, itsu healthy oisi bar, itsu rice cakes (These products are in Waitrose, Sainsbury, Tesco and all itsu stores)
• Developed brand guidelines with company owner and oversaw all creative design outputs
• Led creative design team and managed marketing design workflow both print and digital
• Delivered Itsu in-store brand design which includes FMCG packaging design for hot/cold food, store digital banners and overheads, window display design concepts, campaign design materials eg. table/fridge communication, ePOS screen, CRM design and social media designs
• Designed property pitch presentation for Westfield, Heathrow airport, Stansted airport, Bicester village
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Skills
- Art Direction
- Adobe Creative Suite
- Adobe After Effects
- Design Management
- Advertisement Design
- FMCG Branding
Education
MA Graphic DesignLondon College of Communication, UAL
- London, United Kingdom
My final project was about the newspaper formats: BROADSHEETS, TABLOIDS and BERLINER.
Research newspaper formats changing phenomenon in relation to the economic, technical and social context.
Produced a publication and a poster of the project.
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BA Visual Communication DesignHongik University
- 94 Wausan-ro, Sangsu-dong, Mapo-gu, Seoul, South Korea