Senior lead with two decades of a proven track record of designing, innovating and marketing digital products and services. Expert product leader and design strategist identifying new opportunities across finance, media, retail, education, loyalty and cross-platform location-based services. Technology-driven consumer experience forces brands to enhance connections with the customer by providing compelling and meaningful storytelling. Developing a strong user experience around a broad spectrum of touchpoints is critical to influence, trigger, activate and reward the customers for their loyalty. Advising both clients and end customers to recognise and understand the role of digital by making experiences more connected and socially relevant. Moving from functionally independent products and services to fully integrated ecosystems that help companies to deliver on rising clients expectations. Bringing customers to the centre of digital excellence by enhancing their participation from occasional to indispensable.