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JJ Baker

UX Designer

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About me

I enjoy boxing - the sweet science - strong black tea and thought provoking podcasts. I follow a user centred design approach and having been in design for over 5 years both academically and professionally, I am well versed in the process of designing a UX strategy in the making of digital products. During my career I have worked with clients such as SONY Playstation, Heineken, Adelphi, ORLA and Moorfields Eye Hospital to name a few.

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Skills

  • UX
  • UI
  • Digital Design

Work history

2017

UX Designer

Portaltech Reply

Jun 2016 - Apr 2017
  • London, United Kingdom
  • Freelance
  • PTR the leading hybris Partner offers an end-to-end set of products and services for multi-channel commerce. I was initially contracted on clients Smyths Toys and then Sony Playstation. • High quality PSD/Sketch assets for responsive web design. • UI style guide design and dynamic web elements design / documentation. • Collaboration with development lead to ensure functional specifications are met. • UX design iterations on further requirements.

2016

Designer

Euro Car Parks

Jan 2016 - Jun 2016
  • London, United Kingdom
  • Full Time
  • Euro Car Parks (ECP) is internationally renowned for high end parking services, my charge was in redesigning the corporate website informed by strategy best practice and usability principals. The UX design process was inclusive of: • Competitor research and content analysis. • Feature comparison, creative insight. • Internal group interviews and qualitative research to generate personas. • Findings report and client facing negotiation of possible solutions. • Wireframing site mapping and interactive prototype design. • User testing and contextual inquiry. • visual UI design and site composition.

2016

Designer

Wallace Health

Jun 2015 - Jan 2016
  • London, United Kingdom
  • Full Time
  • At Wallace Health I engaged in digital, packaging and print both as part of a team and coming up with design solutions independently to push the creative resolve. • Digital asset design in Moorfields Eye Hospital multi-channel advertising campaign. • ORLA Healthcare page design in collaboration with web design lead. • Adelphi Neuro-compass responsive mobile UX / UI design and additional page design. • Design/illustration on Alliance Medicals proposal for the Community Diagnostics Centre.

2015

Digital Designer

Fame Music

Nov 2014 - Feb 2015
  • London, United Kingdom
  • Freelance
  • Fame is a competition platform for music producers, my role drove creative design in the production of visual assets activated across the start-up’s online platform and social media channels. • Digital artwork for social media engagement on the Global Rap Superstar Competition. • Afrobeats: Search For A Star brand and digital design for online marketing/social media. • Creative and design for Mini Comps a social media game for increased fan participation.

2014

Designer

Czechdesign

May 2014 - Aug 2014
  • Prague, Czechia
  • Internship
  • My role was to assist the team in advertising and internet marketing. The work based learning and cultural adaptation inherent of working in a different part of the world expanded my communication skills and capacity for contextually aware design outputs.

2014

Designer

Publicis

Nov 2013 - May 2014
  • London, United Kingdom
  • Internship
  • At Publicis I developed a robust understanding of the creative process that informs graphic design application & technique in professional practice. • Design and creative for the Kipling Bags international advertising campaign. • Heineken “Extra Cold” van wrap for branded distribution. • Design and typographic composition for Diprobase campaign.

Education

2015

BA Graphic Media Design

UAL

Sep 2014 - Jun 2015
  • Top up year

2014

Dilpoma in Professional Studies

UAL

Sep 2013 - Jun 2014
  • Internships

2013

FdA Design For Graphic Communication

UAL

Sep 2011 - Jun 2013

2011

Foundation Course Art and Design

UAL

Sep 2010 - Jun 2011