JJ Lee
Available

JJ Lee

Strategic DesignerLondon, United Kingdom
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JJ Lee
Available

JJ Lee

Strategic DesignerLondon, United Kingdom
Work history
    L
    L
    SENIOR STRATEGIC DESIGNERLixil
    London, United KingdomFull Time
    Finding new business opportunities for LIXIL group. (GROHE is a part of LIXIL group) Dedicated to design strategy by generating an in-depth analysis of user experience, global trends. JJ leads design workshops with LIXIL global design team(Japan, Singapore, USA, Germany, and the UK) and external professions to find macro & micro-trends (direction) to have consistency in design yet to find new business opportunities.
    MADE.COM logo
    MADE.COM logo
    FREELANCERMADE.COM
     - London, United KingdomFreelance
    From Idea generation to Manufacturing / Expanding design possibilities: Working with an online-based furniture company has been a wholly different experience as a designer. Understanding the client’s work style and capacity is paramount. Budgetary and manufacturing restrictions place naturally curbs the on design process, and the challenge is to work with these while preserving the fundamentals of ‘good design’: product utility, thoroughness of detail, and simplicity of design. (Dieter Rams: Ten principles for good design). Applied to a project as standard, there was no need for adjustment when it came to the details, a further refinement of the process.
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Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Product DesignCentral Saint Martins (UAL)
    London, United Kingdom
    A
    A
    Business models for social enterpriseAcumen Academy
     - London, United Kingdom