About me

I enjoy business planning and working in environments where I can be innovative and creative when finding marketing solutions. Having spent most of my time client side in the travel and charity sectors, I now work with clients on strategic projects, working collaboratively to evolve and transform their communications. Having had a broad remit a senior level, I can impact all areas of the marketing mix and advise on people and team development.

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Work history

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Marketing DirectorSelf Employed
Sep 2015United KingdomFreelance
I offer marketing and business planning support to a range of clients on a retained and project basis. April/May 2021 - chabdai.org. Developed a communications strategy for this charity focused on ending modern slavery. Dec 2020 to date - www.Vibe.Travel. Business strategy development for travel tech brand and ongoing part-time support. Sept 2019 - Siren Communications. Planning pitch support for travel PR agency. July/Aug 2019 - Innovision. Development of communications strategy for World Expo Event in Dubai 2020/21. June 18-to date - Founded the SOUND partnership; an integrated marketing and PR agency created by a group of likeminded former colleagues with extensive experience of working with travel and leisure brands – on the agency and the client side. Clients: Air New Zealand, Thames Clippers. May/June 2018 - Siren Communications. Evolved the new brand platform work with a particular focus on the internal culture. April 2018 - Umbrella Studios. Provided travel sector expertise to an agency group working on pitch ideas. May 2017 - April 2018 Princess Alice Hospice - Web development Part-time consultancy role at local hospice charity focused on developing a new website that aims to increase donation income and improve the accessibility of key information about hospice services (due to launch March 2018). Key remit; web strategy, project scoping, agency recruitment, cross functional team set up and up-skilling, project management, creative direction and content development. www.pah.org.uk.
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Marketing & PR DirectorRoyal Caribbean Group
Jul 2005 - Apr 2015United KingdomFull Time
Responsible for the marketing & PR team (20) in the UK & Ireland for the worlds largest and most innovative cruise brand. Accountable for the development of the annual plan and implementation across ATL, Digital, Social, Trade, 121, PR and Events.

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Skills

• Business Planning
• Marketing Strategy
• Brand Developent
• Integrated Marketing
• Insight Analysis
• Event
• Digital
• People Development